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The Ultimate Guide to Content Gap Analysis

DivvyHQ

Conduct a content gap analysis to find out! Are you producing content that your target audience wants to see? This ultimate guide will show you how.

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What Is a Creative Brief and How Do You Write One?

DivvyHQ

Here's a compilation from the content nerds here at DivvyHQ. To make this process as effective as possible, it doesn't hurt to have some guidelines and best practices infused in your brain.

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Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads.

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How to Attribute Content Directly to Revenue

DivvyHQ

You just need a few things, namely: an attribution model, access to data, and some solid tech for tracking and analysis. This challenge has been highly documented and debated over the years with many coming to the conclusion that it's a fools errand. But it is possible.

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The Cost of Bad Content Marketing

Marketing Insider Group

I’ve done this analysis at about a dozen companies and guess what the answer was to the question: how much content did we produce that created any value at all? Emulate some of the best examples of quality content marketing from companies like Nutanix , Televerde , DivvyHQ and more. The answer was an average of 40%.

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12 Customer Segmentation Tools for Better Targeting

DivvyHQ

Are you guilty of creating one-size-fits-all content? If you're not producing individual assets for individual audience segments, you're probably leaving a lot of conversions on the virtual table. But we, of course, have some guidance (and a bunch of great tools) to help you in this arena.

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The Closer’s Guide to Creating Content for Sales Enablement

DivvyHQ

For enterprise content marketing teams, here’s one New Year’s resolution that's not too late to make: shedding the silos. Collaboration with your sales teams is a must for creating content that aids in closing sales. Here's how.

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