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How to Create a Social Media Content Strategy

DivvyHQ

Here's more from DivvyHQ co-founder Brock Stechman. And has it been updated since the pandemic? Spoiler alert: things have changed. The latest data is telling us that we may need to rethink what, where, and how we're doing things on social.

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Building Performance-Driven Audience Personas

DivvyHQ

And dive into the game plan and tools provided by DivvyHQ to maximize your audience-targeting efforts. Discover how constructing audience personas can boost your content strategy and improve your search engine rankings. Learn why understanding your audience's characteristics and needs is essential in delivering high-quality content.

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What Is a Creative Brief and How Do You Write One?

DivvyHQ

Here's a compilation from the content nerds here at DivvyHQ. To make this process as effective as possible, it doesn't hurt to have some guidelines and best practices infused in your brain.

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DivvyHQ Book Club: Top of Mind by John Hall

DivvyHQ

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. Targeted Content Through the Buyer Journey. touching on sports and pop-culture references along the way for some added fun.

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Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads.

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5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

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How To Successfully Use Video Content Across Your Sales Funnel

DivvyHQ

But thinking more strategically, which types of videos might be best suited for the different stages of your buyer's journey (and your sales funnel)? Video content is arguably the most engaging form of content, so you've likely incorporated it into your content mix.