How to Create a Social Media Content Strategy

DivvyHQ

Here's more from DivvyHQ co-founder Brock Stechman. Do you have a social media content strategy? Most companies would answer "yes" to that question, but is it documented somewhere? And has it been updated since the pandemic? Spoiler alert: things have changed.

How to Redefine Your Customer Journey with Content

DivvyHQ

In most industries, the customer journey isn't as straightforward as it once was. Let's dig into this strategic process more and learn how content can be used to redefine your customer journey.

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What Is a Creative Brief and How Do You Write One?

DivvyHQ

Here's a compilation from the content nerds here at DivvyHQ. Depending on your role within your content operation, you might find yourself responsible for writing a fair amount of creative briefs to aid in collaboration with your writers and subject matter experts.

The Complete Guide to Integrated Digital Marketing

DivvyHQ

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper.

The 1-2-3 Guide to Marketing Analytics

DivvyHQ

When most of us think of when and how marketing analytics is most used, it's at the end of the process. We just did a thing. Did it work? Check analytics.

How to Create Content That Appeals to Multiple Audiences

DivvyHQ

Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve.

The Closer’s Guide to Creating Content for Sales Enablement

DivvyHQ

For enterprise content marketing teams, here’s one New Year’s resolution that's not too late to make: shedding the silos. Collaboration with your sales teams is a must for creating content that aids in closing sales. Here's how.

What Is Content Design and Why You Should Pay Attention to It

DivvyHQ

The quality of your content is one thing. How you present it to audiences is another. In today's post, we're digging into the concept and practice of content design and wrapping it up with several tips to help you be a better content designer.

Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

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5 Persuasive Ways to Generate More Leads from Content Marketing

DivvyHQ

Should your company focus on generating leads from content? The simple answer is yes. After all, even 800 lb gorillas can get disrupted by startups. Dollar Shave Club, anyone???

The Comprehensive Guide to Content Marketing for ABM

DivvyHQ

Content Marketing Tips & How-Tos ABM account based marketing alignment auditing buyer stages buyers journey content Content Marketing Institute customer engagement funnel marketing planning ROI sales sales enablement strategy targetting waste

Creative Content Concepts That Will Transform Your Ecommerce Marketing

DivvyHQ

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing.

DivvyHQ Book Club: Top of Mind by John Hall

DivvyHQ

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. Targeted Content Through the Buyer Journey. His real-world example of a set of parents making their journey through the preschool selection process vividly portrays how targeted content can make or break a buyer’s decision at any stage in the content marketing funnel (see below).

How Much Content Do You Really Need?

DivvyHQ

Today's marketing engine needs a steady stream of fuel: content. But how much content do you really need? In this post, we’ll look at a variety of channels and discuss how you can align your content production volume with your objectives and audience demands.

How to Write an SEO-Focused Content Brief for Your Writers

DivvyHQ

We're going to go out on a limb here and say that the vast majority of high-performing SEO content has one thing in common: a content brief was developed that gave the SEO writer everything they needed to hit the goals of the piece.

The B2B Content Creation Playbook

DivvyHQ

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story. But where should your story begin?

How to Attribute Content Directly to Revenue

DivvyHQ

How do you measure revenue generated from content marketing? This challenge has been highly documented and debated over the years with many coming to the conclusion that it's a fools errand. But it is possible.

How to Identify and Increase Content Assisted Conversions

DivvyHQ

Conversions are the end goal for most enterprise content marketers. However, determining the source of those customer acquisitions can be tricky. If you’re struggling with how to connect the dots of engagement with your content assets to revenue, we’ve got tips, ideas, and more to get you there.

How to Align Your Sales and Marketing Efforts Around Customer-centric Content

DivvyHQ

Content Marketing Content Strategy alignment buyer stages buyers journey content customer centric customer experience customer journey marketing salesFor business growth, sales and marketing teams should work together and take a hard look at customer experience.

6 Fixes to the Most Pressing Content Creation Challenges

DivvyHQ

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

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5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads.

The Ultimate Guide to Successfully Launching A B2B SEO Campaign

DivvyHQ

Both B2B and B2C businesses require strong SEO to ensure a continual flow of traffic to their websites, but the SEO strategy between the two shouldn't be the same.

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What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Is Your Email Content Keeping Your Subscribers?

DivvyHQ

Are you delivering value with your email content? Or just adding noise to your audiences' inboxes? The biggest factor contributing to success (or failure) is your email content. So, here's a quick guide to help you deliver more value in 2021.

7 Under-the-Radar Ways to Increase Engagement with Automation

DivvyHQ

Regardless of where your prospects are on their buyer’s journey, you need to automate as many processes as possible. Can you increase engagement with content automation while staying under the radar? We say an emphatic “Yes,” and we’ll show you some ways you can do just that.

7 Tweaks That Will Improve Your Content for Customer Experience

DivvyHQ

Digital teams often get so caught up in making small visual or SEO-related tweaks to their websites that they forget what's most important: their visitors’ experience. And do you know why visitors come to your site? Content.

4 Subtle Ways to Drive Up Site Conversions with Content

DivvyHQ

Content marketing can play a huge role in boosting conversions, but today’s buyer is savvy. They can smell a sales pitch a mile away. Instead, here are four best practices to help you convert visitors in a more subtle way, using genuineness and personalization to win them over.

The Complete Guide to an Ongoing Content Marketing Strategy

DivvyHQ

As your buyers, market, and products change, so should your content. Change is constant in any discipline and every industry. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.

How to Leverage User-Generated Content Marketing to Achieve Amazing Results

DivvyHQ

To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

The Best Email Marketing Automation Tools to Complement Your Content Marketing Strategy

DivvyHQ

With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale.

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How to Use a Customer Journey Map to Guide Your Content Marketing

DivvyHQ

Have you created a customer journey map to guide your content marketing? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Not sure where to start such a process?

How to Build Your First Content Marketing Funnel (with Examples)

DivvyHQ

Since consumers will engage with content at multiple stages of their buying journey, it's crucial to make sure you have all your bases (er.stages) covered.

Sales Content Vs. Marketing Content: 2 Subtle Differences

DivvyHQ

When has popping the question on a first date ever worked? Almost never. But this is the equivalent to leading with sales content. You need to charm your prospects. You need to warm them up and build trust. This is what marketing content is designed to do.

Does Your Content Calendar Take Into Account Your Product Lifecycle?

DivvyHQ

We talk a lot about creating a content plan that accounts for the different stages that your buyers go through. But what about the different stages of your product lifecycle? Should you be accounting for these within your content calendar? Yes is the answer. Here are some ideas to guide you.

How to Create a Personalized Experience in the Age of Digital Marketing

DivvyHQ

Content Marketing Content Planning Content Strategy ABM account based marketing behaviors buyer personas buyers journey content demographics digital email marketing environmental marketing personality personalization segmentation stages

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5 Ways AI in Content Marketing Is Making It Simpler and Easier

DivvyHQ

How can you begin to use AI in content marketing? Many industries have already adopted artificial intelligence to gain a competitive advantage and its use within content processes is an emerging trend. Let’s look at ways AI can make the lives of content marketers easier.

4 Secrets to Building a Content Marketing Funnel That Converts

DivvyHQ

Building a content marketing funnel can be a complex undertaking, especially one that consistently turns browsers into buyers. But we've learned a few things about how to do this and today, we'd like to share a few of our secrets with you. Let's go!

How to Create Conversion-Focused, Middle-of-the-Funnel (MoFU) Content

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos buyer stages buyers journey calendar checklists comparison content creation format funnel ideation lead nurturing marketing middle of funnel mofu planning strategy tofu top-of-the-funnel

4 Content Promotion Techniques to Amplify Your Content’s Reach

DivvyHQ

Content Marketing Social Media Marketing Tips & How-Tos amplification buyers journey calendar content customer journey distribution engagement planning promotion reach social media social networks social publishing strategy tactics techniques