Remove Analysis Remove Buyer's Journey Remove Creativity Remove DivvyHQ
article thumbnail

What Is a Creative Brief and How Do You Write One?

DivvyHQ

Depending on your role within your content operation, you might find yourself responsible for writing a fair amount of creative briefs to aid in collaboration with your writers and subject matter experts. Here's a compilation from the content nerds here at DivvyHQ.

article thumbnail

The Cost of Bad Content Marketing

Marketing Insider Group

Source: Feldman Creative I have said that the biggest mistake most content marketing makes is trying to sell in your content marketing. I’ve done this analysis at about a dozen companies and guess what the answer was to the question: how much content did we produce that created any value at all? The answer was an average of 40%.

Cost 204
article thumbnail

Seeing Clear in Muddy Content Marketing Automation Waters

DivvyHQ

On the other – In the content marketing automation world – software applications like DivvyHQ streamline manual, content-centric processes like idea aggregation, editorial scheduling, workflow/task management, team communication, deadline accountability and content strategy analysis/reporting. It’s simple.