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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Customer Marketing and Martech Innovation During Covid-19

Porch Group Media

Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020.

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More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation

Adobe Experience Cloud Blog

I would also like more Amazon Prime boxes and more NBA playoffs. But wait, let’s go back to college for one second. This is a very important concept to understand in marketing, especially for demand generation. If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what?

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. The sheer volume of these data presents an unprecedented opportunity for marketers.

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Sample Post | Omni-Channel Marketing

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. What Exactly Is Omni-Channel Marketing? Customers want a hands-on approach.

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. What Exactly Is Omni-Channel Marketing? Customers want a hands-on approach.

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Myth Busters: 4 Misconceptions About Predictive Intelligence

6sense

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. These conversations have allowed me to see a pattern of how the 6sense approach to predictive intelligence is fundamentally different from anything else we’re seeing in the market.