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Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. Finally, 72% confessed they could build rapport faster after implementing AI. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025.

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Who is most likely to buy? What else can I sell to my current customers? Which of my customers are likely to churn?

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

You communicate to customers on the outside of the wheel. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 1) Create Buyer Personas.

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How to Get Over the Sales Slump After the Holiday Season

Convert

From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. Customers love deals–or do they? Discounts: A Different Perspective.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

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Sample Post | Omni-Channel Marketing

Sharpspring

7 Ways to Implement an Effective Omni-Channel Strategy. . . You communicate to customers on the outside of the wheel. You communicate to customers on the outside of the wheel. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. Imagine a bike wheel.

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