Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. The LTV can aid with determining budget, resources, and profitability.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

JULY 12, 2023

From our perspective at Single Grain, a successful digital marketing agency, there’s one vital ingredient that separates the best from the rest: Ad creatives. The AIDA funnel is a well-known framework used in advertising to guide the structure and flow of your ads.

Paid Search Agency 52

Paid Search Agency Creativity Ads AIDA 52

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. 6sense orchestration (for account targeted advertising/email).

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Probably, you’ve already learned about a thousand funnel structures. And to manage and execute, every aspect of the funnel is even more difficult.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary of jargon. Marketers are naturally good at talking the talk; it’s kind of in our job description. Refers to the various stages in the sales funnel.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Customer Experience Matrix

JUNE 9, 2010

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. Marketers have long struggled to measure the impact of individual promotions. Clear Saleing bills itself as an “advertising analytics platform”.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Single Grain

AUGUST 2, 2023

YouTube advertising can be a powerful tool for your business, but simply having an ad isn’t enough to drive results. Work With Us 5 YouTube Ad Best Practices for Better Performance Whether you’re new to YouTube advertising or looking to enhance your existing campaigns, these tips will set you up to generate the results you need.

Youtube 52

Youtube Paid Search Agency Top of Funnel Ads 52

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Updated September 2023.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

BDB

SEPTEMBER 27, 2023

Leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in. Are all leads before SQLs the same?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Buyer Persona.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Inbox Insight

JUNE 28, 2019

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back…. However, how accurate is our understanding of the funnel model? How’s the marketing funnel model evolved through the years?

Top of Funnel 87

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 87

Convince & Convert

OCTOBER 25, 2011

Guest post by Jeff Molander , Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You. Then, funneling those insights into marketing programs that exploit those insights in ways that produce sales. And that’s what direct response marketing is all about. You know it to a dollar.

AIDA 158

AIDA Advertising Agencies Funnel Advertising Top of Funnel 158

LeadSquared

JUNE 22, 2021

Any ad specialist worth their salt knows that digital advertising is all about constant testing. Let’s look at a funnel describing the stages a consumer must go through for buying a product or service. According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52

Single Grain

AUGUST 11, 2020

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

Tips 145

Tips Viral Marketing AIDA Advertising Agencies 145