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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Audience Metrics Facebook audience metrics give you an in-depth insight into the age, gender, location, and language of your followers, fans, and the people that you have reached. Age and Gender Demographics The age and gender demographics metrics are a great way to zero down on your relevant audience.

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Why we care about video advertising

Martech

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. Is being watched by people of the age, race, gender, and geographical demographic that it was made to target. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

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Best practices for third-party data

Choozle

If we look at the available third-party data segments available to target someone between the ages of 35-44, you’ll see that different data providers have vastly different potential reach. Most pricing will be based on CPM price or the cost per thousand views or impressions. CPM to a little over $50.00

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

Bring demographics into the mix and the gulf between the two platforms grows even wider. Facebook skews younger , with more than 90% of 18-29 year old internet users registered to the platform, whereas LinkedIn has only signed up 28% of that age cohort. In addition, Facebook is by far the more mature advertising network.

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A Brief History of Facebook Marketing

Content Standard

My dad’s ladder incident only further solidified this for me, and reiterated how wide-reaching Facebook is in terms of age demographics. In fact, over 63 percent of internet users in each age demographic, with the exception of the 65+ age group, uses the platform. Facebook Pages.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

Once you get the hang of it, you should go for CPM optimized for website conversions. However, if you are running your right column ads, then always go for CPC, not CPM. First off, set the Age and Location targeting options. You may only want to focus on people who are 35 years of age and above. Question 1. Question 2.

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How to Design a Killer Facebook Advertising Campaign

Hubspot

You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). ADVANCED DEMOGRAPHICS. You can choose a range or no upper bound maximum.