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Marketing to the 50+ crowd: A booming opportunity

Martech

The joke leans on an aging, coupon-clipping stereotype that should be retired. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security. ’ Unless there’s a good discount attached.”

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

Hubspot

A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. I admit it. It's tough.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Connect with industry professionals and peers. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily.

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Three Unexpected Gen Z Trends Defining Tomorrow’s Digital Content

Martech Advisor

To understand the evolving perspectives across generations, Cognizant commissioned a research study in the United States, spanning Gen Z (15-22), Gen Y or Millennials (ages 23-41) and Gen X (42-53). Like all generations, no two are alike. Gen Z is no exception. Learn More: Adapt Your Personas to the Emotional Moment.

Trends 59
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Squirrels, long working hours, and social technologies

Biznology

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive. Is there any way out of this mess? There is very little re-use of that initial effort.

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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) You’re not alone. The answer lies in marketing diversity.

Campaigns 137
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Amazing YouTube statistics for B2B Marketers

Valasys

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. Video marketing will continue to grow in 2020 & so will be the use of YouTube. YouTube Usage Statistics.

Youtube 64