KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. And actually, B2B marketers may not lag, or have so much catching up to do. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. B2C marketers sell to one.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Includes peer review.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Content Standard

NOVEMBER 12, 2015

What is content marketing? It’s a difficult concept to grasp, and even harder to explain, especially to those not well-versed in marketing. Previously, consumers were manipulated by advertisers through interruptive and coercive marketing—an idea that Hastings and his fans abhor—and they were forced to adapt.

Content Marketing 40

Content Marketing Planning Paid Search Agency Content 40

Content Standard

NOVEMBER 12, 2015

What is content marketing? It’s a difficult concept to grasp, and even harder to explain, especially to those not well-versed in marketing. Previously, consumers were manipulated by advertisers through interruptive and coercive marketing—an idea that Hastings and his fans abhor—and they were forced to adapt.

Content Marketing 40

Content Marketing Planning Paid Search Agency Enterprise Management 40

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube. Video marketing will continue to grow in 2020 & so will be the use of YouTube. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Image credit: Business 2 Community. 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50