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Marketing to the 50+ crowd: A booming opportunity

Martech

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

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Three Unexpected Gen Z Trends Defining Tomorrow’s Digital Content

Martech Advisor

Cable and telecommunications companies should take notice of this expectation and build out new services that ensure quick and painless technology resolution for users who simply want to get back to consuming content. Like all generations, no two are alike. Gen Z is no exception. Learn More: Adapt Your Personas to the Emotional Moment.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? 21 Social Media Statistics.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Let’s dive in! 5 data-backed social media trends you need to know for 2019.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, No, not that.) What do 73% of reporters say press releases should contain? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.