Martech

APRIL 25, 2024

Conversely, Statista data shows baby boomers report lower-than-average ad recall on music portals and streaming services: further evidence to support the use of traditional broadcast in your marketing mix. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

Television marketing 92

Television marketing Planning Paid Search Agency Peer-to-peer 92

Convince & Convert

NOVEMBER 9, 2015

Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding. These topical segments are the first of their kind for HBO, and will be refreshed and broadcast multiple times a day on both HBONow and HBOGo. Entertainment: Jon Stewart is BACK. People love Jon Stewart.

Peer-to-peer 136

Peer-to-peer Companies Cable Startups 136

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

EMagine B2B Blog

APRIL 19, 2019

Connect with industry professionals and peers. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Hubspot

NOVEMBER 29, 2021

Conduct competitive benchmarking to see how your industry peers are faring. Businesses exist to make money. That's not a particularly shocking or controversial statement, but it still bears repeating. Ways to Increase Profit Margin. Audit your strategies to identify inefficiency. Reduce operating expenses with strategic cuts and automation.

Work Management 72

Work Management Marketing Management Marketing & Strategy Business 72

Sword and the Script | B2B

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Valasys

JANUARY 9, 2020

According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station. YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.

Youtube 64

Youtube Statistics B2B Marketing B2B 64