Sprout Social

JANUARY 30, 2023

Social listening tools like Sprout’s can help you aggregate the voice of your customer so you can make crowd-pleasing decisions and bring the best possible product to your customers. Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place. This is where social data comes into play.

Examples 111

Examples Ideal Customer Profiles Brand Identity Branding 111

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Tip: If you're just looking to get quick insights, Google has just launched a tool called Consumer Surveys that lets you ask a question and get aggregated responses and accompanying data for $0.10 many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Id love to learn from your experience and opinion. Are they positive?

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Single Grain

MAY 31, 2023

Analyzing social media data can provide insights into public opinions, trends, and behavior patterns. Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Hubspot

NOVEMBER 11, 2015

Polls can be hosted on your website or on a customer extranet and allow you to gain quick insights into customer opinion and sentiment. Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 27, 2012

Message testing can scale all the way from an individual conversation with a handful of different people in your target audience, to a large-scale research effort involving surveys , competitive analysis, and focus groups. Below, I’ve provided a few categories of questions you can use to begin message testing for your own launches.

Product 28

Product Peer-to-peer Differentiation Hubspot 28

Bluetext

JUNE 11, 2021

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Your first task is to gather the intelligence needed to identify, segment, and target each stakeholder group.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. And, as far as I can figure, the easiest way to identify people who like to give their opinions for the sake of giving their opinions is to look at those who blog, tweet, use Facebook or leverage any other social media channel to share their thoughts.

Twitter 148

Twitter CRM Business Paid Search Agency 148