Remove Aggregators Remove CTR Remove Focus Group Remove Opinions
article thumbnail

The forgotten but impactful art of web aesthetics

Kevin Indig

Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content. In most cases, Aggregators already treat the website as part of the product since SEO is an obvious growth channel for them. Some people think design means how it looks.

article thumbnail

Who’s Driving the Data Movement? Social Media Managers

Buffer

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Clickthru rate (CTR) — A useful measure for advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.