Remove Aggregators Remove Demonstrating Intent Remove Focus Group Remove Opinions
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.