Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Steve Dennis SageBerry Consulting/Forbes Contact Steve Dennis Score: 100 2 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 89.87 14 Ian Scott Ian Scott Retail Consulting Contact Ian Scott Score: 35.69

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. The High Road Agency. Arcane Digital. B Squared Media. Fifty & Five. Bien Media.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Content Standard

AUGUST 29, 2019

Every marketer knows there’s a fair share of tension between public relations and SEO teams. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers.

PR 84

PR Outreach SEO Branding 84

BOP Design

JUNE 9, 2020

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples. Ask What They Outsource?

Marketing Agencies 2 77

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 77

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. I realized early in my career that PR firms would become obsolete.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 160

PR Social Media Paid Content Media 160

Canadian Marketing Association

FEBRUARY 7, 2018

Without further delay, Janine, thank you so much for taking the time to talk B2B PR with us. So often when one thinks of PR they think of brands or properties talking directly to their customers. How is B2B PR different from B2C PR, and why should brands care? Janine: Absolutely.

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Walker Sands

JANUARY 28, 2021

Public relations has undergone dramatic changes and practitioners have realized not only to advocate for diversity within their own organization, but to also be mindful of the products and messages that they or their clients produce and actively work to disengage biases, stereotypes and misconceptions from dialogue.

PR 40

PR Public Relations Work Management Consulting 40

Thinkers360

APRIL 14, 2024

5 Dave Rebbitt, MBA, CRSP, CD Rarebit Consulting Contact Dave Rebbitt, MBA, CRSP, CD Score: 70.99 6 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 69.39 8 Clive Lloyd GYST Consulting Contact Clive Lloyd Score: 53.95 10 Luigi Cappel SoLoMo Consulting Ltd Contact Luigi Cappel Score: 49.16

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Champion Communications

OCTOBER 16, 2020

Amisa is originally from the US and has four years’ experience in PR, Marketing and Communications and has worked with companies such as: BenQ, CGI, disguise, NewTek, OWNZONES, Pebble Beach Systems, Symbox, Telstra, Utelogy, White Light and many others. To say it’s a strange time to change jobs is an understatement!

Paid Search Agency 90

Paid Search Agency PR Advertising Agencies Public Relations 90

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 100 2 Debmalya Biswas Wipro Contact Debmalya Biswas Score: 93.71 4 Patrick J. Prashant Mali [MSc, LLB, LLM, Ph.D.]

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 103

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. there was Abraham Harrison , my first digital PR agency. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Thinkers360

APRIL 7, 2024

4 CB Bowman Courage Consulting Contact CB Bowman Score: 82.11 11 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 50.51 18 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 45.50 18 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 45.50

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Bluetext

MARCH 19, 2021

Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a well-founded public relations program. Target content at agency decision-makers .

PR 26

PR Marketing & Strategy Paid Search Agency Advertising Agencies 26

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people?

Media 52

Media Work Management PR Marketing Management 52

BOP Design

JANUARY 9, 2018

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. Are All B2B Marketing Agencies Are Created Equal? Be wary of B2B marketing agencies that offer everything.

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit? Have PR practitioners benefitted?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hinge Marketing

MAY 22, 2023

They also make greater use of outside talent, such as consultants or marketing agencies, than do their slower growing peers. For example, public relations, both traditional and digital varieties, are favored by High Growth firms. Interestingly, digital PR is an important tool for accelerating SEO gains.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

ClearVoice

JULY 29, 2021

From the agency side, things look a bit different. Working with a team of freelancers means that an agency could theoretically expand its offerings or branch out into additional markets. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Biznology

FEBRUARY 16, 2021

Alison is an experienced management consultant. She also had a fellowship at the US Environmental Protection Agency (EPA). During these adventures, she all too often finds trash where it does not belong. This frustration was one of the catalysts to drive Alison to found USEFULL. She graduated from Mt. Holyoke College.

Startups 197

Startups Consulting Paid Search Agency Advertising Agencies 197

ClearVoice

AUGUST 7, 2020

While I work with many agencies, there’s often a learning curve when I have to figure out how to adapt my best practices to their playbook. Susan and I both own small PR firms but we happen to serve a number of large clients.” On some level, I’m one of those freelancers. 5 teamlancing tips for finding success. “I

Advertising Agencies 104

Advertising Agencies PR Paid Search Agency Network Marketing 104

Martech

OCTOBER 14, 2022

Consultants vs. CMOs. Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Of course, CMOs can consult on specific needs. Overseeing all PR and public-facing communications. Get MarTech!

CMO 116

CMO Demand Generation Agencies Advertising Agencies Work Management 116

Convince & Convert

JUNE 17, 2012

I love this quote from Paul Roetzer , author of The Marketing Agency Blueprint (which I highly recommend): Hybrid agencies will come to rule the marketing world. As change velocity accelerates, traditional agencies unwilling or unable to adapt will quickly be left behind. It’s a ticket to the future. Measurement.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Ad Agencies Work Management 137

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Heinz Marketing

SEPTEMBER 8, 2018

It’s a mistake to assume that any one consultant or thought leader or agency has all the answers. How Connected should PR efforts be to Marketing efforts? Public Relations plays a role in marketing efforts as it relates to awareness, influence, and credibility. Great article, Howard Sewell.

B2B 70

B2B B2B Sales PR Public Relations 70

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal. Consultant, college professor, author of Return on Influence and Tao of Twitter.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Walker Sands

APRIL 16, 2020

As a result, communicators and PR pros must make adjustments. Our team of media experts has provided a list of do’s and don’ts for B2B PR professionals to consider in these changing times: Do: Reassess your company announcements and their place in today’s news climate. And the greatest challenge?

Media 52

Media PR Buzz Work Management 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. That’s the power of story and why it’s such a powerful tool for business, let alone PR. Looking for an agency that can think big and execute? We’re a boutique consultancy dedicated to PR and Marketing in B2B tech.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Biznology

APRIL 9, 2021

So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. But if you manage your company’s social media accounts, this is actually a risk that you should consider. And yes, they have an official Twitter account, @US_Stratcom.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

ClearVoice

JANUARY 3, 2019

A publicist can be an indispensable part of reporting and journalism, since individuals and agencies are responsible with sharing trends, updates and news for their clients. But in reality, the dynamic between a writer and public relations executives requires investment on both sides. Or more specifically, with the media.

Work Management 58

Work Management Public Relations Ethics Press 58

Marketing Insider Group

APRIL 7, 2011

So if you work at an agency and are looking to move to the client side, if you’re considering the similarities and differences in B2B Marketing vs. B2C, or if you are still advocating for the effectiveness of social media inside your company, then this post is for you…. My public relations career started with a wing eating championship.

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Be your content’s PR team. TIP: Make sure to have sufficient dynamic content covering the buyer journey to be able to successfully use triggering, according to Mark Colgan, SaaS marketing consultant and founder of Yellow O.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108