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Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. Once you get the hang of it, you should go for CPM optimized for website conversions. However, if you are running your right column ads, then always go for CPC, not CPM. Question 1.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Can you elaborate on top of the page bid option in AdWords? But, if you wish to drive traffic then you might want to go with CPM. In case you have a restricted budget, but you are ready to run ads on Google AdWords. So, we just maintain a free updated profile there. Try out different bidding strategies.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. But Facebook?

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). CPM (Cost per Mille). Facebook Ads.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Don’t forget that you can also promote your YouTube videos (done through Adwords. Content Media content distribution Native Advertising social advertising' Social Advertising. Placing your Content.