Sharpspring
AUGUST 17, 2021
It’s infamously difficult to strike a balance between high cost and high reward. While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads to the right people. How can you maximize your ROI while reducing your cost-per-acquisition?
Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. AdWords functions on a CPC model.
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Hubspot
AUGUST 8, 2019
If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Maximizing Your ROI.
Hubspot
NOVEMBER 19, 2012
And this one's definitely an interesting one -- an ad ROI tracking tool. Facebook's ROI Tracking Tool. In order for this ROI tracking tool to work, all advertisers will need to do is place code on pages on their website that users access after making a conversion. Why Marketers Should Love Facebook's ROI Tool.
KoMarketing Associates
NOVEMBER 20, 2014
This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. In these examples, your CTR may be through the roof – but it might not create the ROI or business results that you need. Using primarily branded terms.
Hubspot
MARCH 14, 2018
Both In-Stream and Discovery are pay-per-view -- you pay YouTube a fixed rate for every view the ad receives -- and their return on investment (ROI) can be measured in Google AdWords. We'll explain how AdWords manages all three ad formats in a minute. They're best used as a compliment to a TrueView ad campaign.
QuanticMind
JUNE 14, 2017
Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Featuring: @jdischler.
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