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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. But just how can you improve your SEO strategies? Unfortunately, there’s a bit more to it than that.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60
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10 Best Practices for Paid Search Conversion Rate Optimization

Outbrain

Conversion rate optimization (CRO) – or what gets people to do what you want them to do on your website – is an essential element to deliver better customer journeys. We say that it’s quick too because, compared with organic SEO, users see you first on the search engine. That’s why it’s always wise to use SEO with PPC ads.

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Lead Generation vs Demand Generation

Albacross

Before you even reach out to potential leads or share your article on social media - make sure your piece of content is well written, and ideally, SEO friendly as well. So, essentially, you want to push them one step through the buyer’s journey. And this is where your content comes into play. So, start there.

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5 Free B2B Marketing Tools

Adobe Experience Cloud Blog

Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics. With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Google, newsletter), campaign medium (i.e., product, promo code).

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Tips to Set Up Winning Split URL Tests (and Some Common Mistakes to Avoid)

Convert

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

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