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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. Social Advertising.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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What Is Native Advertising? Here’s Everything You Need to Know

ClearVoice

What is native advertising? It’s a paid-for piece of content designed to match the existing content of a site. There will always be people who hear the word “advertising” and instantly recoil in fear. There will always be people who hear the word “advertising” and instantly recoil in fear.

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Under the Influence

Contently

Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. ” Then the ad cuts to Phil Simms at midfield, post-victory. Disney paid Simms $75,000 and a family trip to Disney World for the commercial. The rise, and failure, of influencer marketing.

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Brainshark: Online and Mobile Video Presentation Tool. Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. How can marketers leverage Outbrain?

Tools 100
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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.