KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It diversifies the content marketing mix. It’s an asset in PR kits developed to promote new product launches. Demo Duck: DoneDone.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

ClearVoice

JANUARY 28, 2021

If you’re trying to achieve reach, engagement, user-generated content, contest entries, and landing page traffic all in the same campaign, you sometimes cannibalize your own goals rather than building a ‘conversion machine’ finely tuned toward one result,” she says. Design is content, too — and it can make or break your strategy.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley had some great tips on how to attract customers in a way that builds their brands beyond links: Start with great content.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company. And prioritize consistent content delivery.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

accelerate agency

MARCH 7, 2024

The updates to Google’s Spam Policies page gives some good insight into the exact practices that Google is targeting: Scaled Content Abuse Google has made it clear that they are taking a harsher approach to weeding out spam generated via programmatic SEO techniques, specifically calling out AI generated content for the first time.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertorials Lead Scoring 52

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content? What content to create.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Digilant

OCTOBER 31, 2023

In an era where consumers are more discerning than ever, native advertising stands out as a subtle yet powerful approach that seamlessly integrates promotional content into the natural flow of the user’s online experience. Below are a few examples of common native ad formats and manifestations.

Paid Content 59

Paid Content Advertising Agencies Advertisements Advertising 59

Scoop.it

MAY 7, 2019

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned. Before we discuss combining content marketing and sales automation, let us look a little closer at these two digital marketing approaches.

Advertorials 82

Advertorials Automation Work Management Content Marketing 82

Hubspot

APRIL 12, 2016

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Content is still one of the leading drivers of conversions and overall revenue and, thanks to consumers’ love for innovation and wit, becoming even more important.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

APRIL 26, 2015

To read more content like this, subscribe to Agency Post. This includes paying for a service designed to distribute and build your links for you. 2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.).

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28

Brandpoint

APRIL 20, 2022

If you’re a longtime PR professional, you’re well aware of how this branded style of content works in the industry. Editors use MAT releases to power their online content and to supplement staff-written material. And this powerful marketing and PR tool has evolved to accommodate a wide variety of content.

Video Marketing 90

Video Marketing Distribution PR Advertorials 90

Hubspot

MAY 1, 2020

So, what do you do when you create content you know your audience wants to see, but they aren't finding it? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification. The strategy is used to raise traffic to your content. But how does content amplification work?

Paid Content 100

Paid Content Traffic Advertorials Paid Search Agency 100

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167