Shortfalls of Using ABM Platforms for Programmatic Advertising
DealSignal
FEBRUARY 15, 2022
Global losses to ad fraud were $35 billion in 2020 and according to the World Federation of Advertisers, that number is expected to grow to $50 billion by 2025. What is Programmatic Advertising? Before we dive in, let’s define what programmatic advertising is. Before we dive in, let’s define what programmatic advertising is.
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