Remove Advertising Remove B2B Remove Bandwidth Remove Mobile Advertising
article thumbnail

Shortfalls of Using ABM Platforms for Programmatic Advertising

DealSignal

Global losses to ad fraud were $35 billion in 2020 and according to the World Federation of Advertisers, that number is expected to grow to $50 billion by 2025. What is Programmatic Advertising? Before we dive in, let’s define what programmatic advertising is. Before we dive in, let’s define what programmatic advertising is.

article thumbnail

How reducing your carbon footprint can save you money and increase ad impact

Martech

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Best Practices to Get the Most Out of Your Image Ads

Metadata

The life of a B2B marketer is full of decisions. That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? Image ads vs. video ads.

article thumbnail

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Mobile gaming: 21.1% One particular point of interest is that while mobile online browsing (especially with young people) has been increasing over the past several years, 39.4%

article thumbnail

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

article thumbnail

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

He backed up this statement with a series of statistics that illustrate the demise of the “interruption model” of advertising. One of IBM Security’s most successful pieces of content followed this model and was based on research around the mobile security of dating apps. Finding storytellers. Creating a storytelling engine.

article thumbnail

How Facebook Instant Articles Could Change the Game for Content Marketing

Adobe Experience Cloud Blog

This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’s ad network. Let’s dive in: Are We Invited?