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Measuring the ROI of Content Marketing with True Engagement Metrics

Parse.ly

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Mobile Video Ads. Measuring the ROI of Mobile Video Advertising.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. That’s priceless.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. Pre-Launch Marketing.

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.