Vidyard

JANUARY 18, 2021

Get Personal, Get Noticed According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. And guess what—responses were down by 30% in comparison to the same benchmark. And in a remote setting, it’s also your most effective tool.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Content Marketing Institute

MARCH 23, 2018

Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. Though unsubscribe rates are close to 2% at best (far greater than for email outreach, which is well under 0.5% ), SMS boasts an average open rate north of 80% and response rate of 45%.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. How Will You Measure Your Campaign?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. . Meanwhile, their Customer Success team has seen a 75% response rate when using creative video messages to re-engage past clients.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. Meanwhile, their Customer Success team has seen a 75% response rate when using creative video messages to re-engage past clients.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

SendX

SEPTEMBER 8, 2020

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Gist is an all-in-one growth and support tool that provides over 20,000 small and medium businesses with live chat, email marketing, customer support and much more for their site — all from a single dashboard.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Single Grain

OCTOBER 20, 2020

The benefits of interactive content are quite clear: It's highly engaging for online users and acts as a powerful medium for marketers to collect valuable data for lead generation. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Albacross

MAY 22, 2019

Use questions in your email titles to improve open rates. Personalize email titles with your lead’s name to improve open rates. Plus, consider this: The average click through rate for emails is 2.43%. response rate for house lists. Now, you already know how to do the usual stuff, such as….

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91