SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

MARCH 22, 2018

iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Define sequencing touchpoints. Deconstructing the story.

Marketing Automation Services 109

Marketing Automation Services Work Management Marketing Management Paid Search Agency 109

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Step 1: Sales and Marketing Alignment and Documentation. If not, stop what you are doing and meet with the sales leadership.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Heinz Marketing

FEBRUARY 26, 2018

We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

Heinz Marketing

JANUARY 14, 2019

Thank you to all our many followers of Sales Pipeline Radio. The 30 minutes goes quickly as it is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I, along with our guests, cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 59

Sales Management Top of Funnel B2B Sales Eloqua 59

Vidyard

NOVEMBER 26, 2013

Taulia Taulia provides cloud-based invoice, payment, and dynamic discounting management solutions. With Errol hosting, we go through a real-time example of adding a case with a pretend customer. Having their Senior Online Marketing Manager approach their Director of Research in the lab with questions was a fun idea.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Angelo Georgescu (@AngeloGeorgescu) November 10, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. A map where we’ll be located in the building (we provide a Vidyard-branded conference map) A summary of any presentations we’re involved with at the conference.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. You must have a least one strong advocate in sales leadership.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Heinz Marketing

MAY 7, 2018

I hope you’re “tuning in” to Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tips and advice: Learnings from the last year of building out center of excellence.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Heinz Marketing

FEBRUARY 11, 2019

It’s time for another episode transcription of Sales Pipeline Radio , from our live show airing every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Dave, thanks so much for joining us on Sales Pipeline Radio.

Sales Management 60

Sales Management Top of Funnel Lead Ranking Small Business Marketing 60

Conversica

OCTOBER 3, 2018

FOSTER CITY, CA—October 3, 2018— Conversica , the leader in conversational AI for business, has added an Admissions Assistant for higher education to the company’s portfolio of virtual assistants powered by conversational AI. Students – especially non-traditional students – drop out of the funnel for all kinds of reasons.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Marketing automation programs represent major investments in your business's sales and marketing strategy. Before You Buy.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. The first startup I did was a company called Eloqua in the marketing automation space. ” John Barrows: I love it man. Where do you see us right now?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 20, 2013

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

SnapApp

FEBRUARY 27, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. a blog post that starts ranking in search results) is important to avoid presenting outdated information. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. What if the content that you’re making today did five times the results that it’s doing today just by adding a layer of interactivity? We will be seeing you at the next presentation at whatever conference. Think about that.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Buyers are tuning out (or blocking completely) self-serving promotion and ads. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! Online ad placement.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Metadata

FEBRUARY 16, 2021

” Revenue intelligence is the present and the future. Udi Ledergor: The second one was, and this one’s a little more subtle, we found ourselves in conversations with senior sales leaders, who were the only ones who were actually at power to get budget to buy a system like Gong. That’s Gong of 2016.”

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52