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25 Best B2B Marketing Conferences 2020

Pam Didner

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. . Unleash 2020.

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What is Your Target Audience and How to Find Them Online

BenchmarkONE

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. But nailing down specifics of who you should be selling to isn’t always so straightforward. . You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. .

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25 Best B2B Marketing Conferences 2021

Pam Didner

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. Contract Details Matter.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note.

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Top SaaS conferences to attend in 2023

accelerate agency

Each SXSW spans numerous tracks, with those confirmed for 2023 including Advertising & Brand Experience, Civic Engagement, Startups, and Workplace Revolution. Expected to grow by nearly $100 billion over the next four years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world.

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Top SaaS conferences to attend in 2023

accelerate agency

Each SXSW spans numerous tracks, with those confirmed for 2023 including Advertising & Brand Experience, Civic Engagement, Startups, and Workplace Revolution. Expected to grow by nearly $100 billion over the next four years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world.

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The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. A centralized content team can help overcome challenges. The result?