Top Rank Marketing

MAY 29, 2024

Make employee advocacy part of the culture: Recognize and celebrate employees who actively contribute to social media advocacy efforts. #7: 7: Explore paid strategies Organic social is essential, but it never hurts to boost your best content with paid advertising.

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Clone with the Media Plan Builder The new media plan clone tool is built right into Bionic’s Media Plan Builder Tool.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. You need data to optimize your advertising performance. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method. Here’s how to do it.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

Bionic

JUNE 10, 2023

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. billion × 0.714 ≈ $ 302.9

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Media Planning and Buying. Media Math. Rocket Fuel.

Display 173

Display Advertisements Advertising Marketing AI 173

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 74

Media Plans Media Advertising Agencies Paid Search Agency 74

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Owned media includes channels a brand controls, like its website and social profiles.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Bionic

DECEMBER 13, 2023

This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media Plans – Webinar Recording first appeared on Bionic Advertising Systems.

Media Plans 52

Media Plans Webinar Metrics Tools Ad Building 52

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. Although there has been a steady decline, it’s still a big market for advertisers and publishers. Today, Simpli.fi The Simpli.fi

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Paid Search Agency 78

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. However, as updates on the platforms arise, many are unaware of them and how it impacts advertising campaigns. It’s no secret. Ads Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Liveintent

MAY 24, 2021

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. One of the main draws to Facebook is that it has one of the largest audiences available to advertisers. Savvy marketers know that effective advertising requires reach and frequency.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Solution: Pre-cook Media Placements.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

ClickZ

AUGUST 10, 2020

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. The post AI applications for digital out of home advertising appeared first on ClickZ.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

Media Plans 52

Media Plans Automation Tools Media 52

Digilant

DECEMBER 7, 2023

Despite the tremendous growth, gaming is still overlooked by many advertisers. In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Stevens & Tate

FEBRUARY 1, 2021

New technologies and trends are emerging rapidly and existing platforms continue to evolve, providing more ways to spend your advertising budget. Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. Embrace new ideas.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Bionic

AUGUST 7, 2020

Today’s advertisers aspire to treat advertising as an investment to maximize growth, not an expense to be minimized. This makes perfect sense because you expect business growth as a result of your advertising. But advertisers lack data and technology. What is an advertising investment tracking system?

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Media that is not immediately canceled needs to be negotiated for the short term.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. Advertisers that choose to take advantage of the new program will also have access to Audience Advisor, a media planning guidance service provided by Samsung Ads. Why we care.

Advertising Agencies 85

Advertising Agencies Curation Paid Search Agency Advertisements 85

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Bionic

JUNE 20, 2022

What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process. Two New Tools to Find Black Owned Media. Bionic just unveiled two new tools to find Black Owned Media: A free, searchable catalog of advertising programs.

Media Plans 52

Media Plans Media RFP Paid Search Agency 52

Digilant

DECEMBER 20, 2022

Rather, they want personalized advertisements with solutions to their problems or products they are interested in or have recently searched for. Taking it a step further, they are more willing to then make a purchase if the advertisement directs them to an in-stock product, an easy-to-navigate webpage, and a seamless check-out process.

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. For instance, while advertisers pay to drive site traffic, publishers face criticism for similar practices.

Paid Search Agency 111

Paid Search Agency Media Planning Marketing & Strategy 111

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Inbox Insight

NOVEMBER 30, 2018

Every day we’ll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current state of B2B advertising, along with data-fuelled future predications. What better way to get excited about 2019 and all the new B2B media planning and advertising opportunities it will bring?!

Advertisements 80

Advertisements Advertising Mobile Advertising Display 80

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. The Concept of Data-Driven Digital Display Advertising. Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. In the face of the COVID-19 pandemic, nearly all advertisers will need to adjust their media plans. How Can Individual Brands Respond?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Bionic

DECEMBER 4, 2019

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. New Industry Standards Demand Advertising Data. What is Advertising Data? Advertising Data Should be Readily Available.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Bionic

JUNE 30, 2022

The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly. In this latest upgrade, you got a bunch more media planning accelerators.

Media Plans 52

Media Plans Media Click Rate Software 52

Outgrow

DECEMBER 9, 2020

Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. The Works believe in a simplistic approach to marketing and advertising.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Valasys

MAY 10, 2022

It’s no secret that just creating advertisements does not guarantee brand success; advertisements must be properly positioned in front of the appropriate audiences. The post Everything to Know About Media Buying and Media Planning appeared first on Valasys Media. Share This Post Shares.

Media Plans 52

Media Plans Buy Planning Media 52

Outgrow

MAY 14, 2020

Top 15 Advertising Agencies in Europe. The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads. Mediaplus Group. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 93

Media Plans Planning Content Marketing Paid Search Agency 93

ClickZ

DECEMBER 2, 2019

Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. In each of these scenarios, it’s helping advertising professionals do their jobs with intelligence backed by solid data; much more than humans have the time or capacity to analyze. 1) AI for digital marketers. Conclusion.

Marketing AI 83

Marketing AI Advertising Agencies Advertisements Advertising 83