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Digital Advertising’s Future After Google’s Cookie Decision

Choozle

Google analyzed the impact of removing third-party cookies on advertisers’ programmatic revenue in Ad Manager and AdSense, comparing this to the scenario with Privacy Sandbox as an alternative. However, with Privacy Sandbox APIs enabled, the revenue dip was reduced to 20% for Ad Manager and 18% for AdSense.

Adsense 96
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Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52
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article thumbnail

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 52
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What’s Next for Digital Advertisers Now That Google Has Decided to Keep Third-Party Cookies

Choozle

Google analyzed the impact of removing third-party cookies on advertisers’ programmatic revenue in Ad Manager and AdSense, comparing this to the scenario with Privacy Sandbox as an alternative. However, with Privacy Sandbox APIs enabled, the revenue dip was reduced to 20% for Ad Manager and 18% for AdSense.

article thumbnail

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Adsense 40
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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. Lead generation and lead nurturing both can be done via a targeted display campaign. Such information to gather includes: • Minimal spend. Account Manager experience.

Display 100
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How to use YouTube Analytics to optimize your video performance

Sprout Social

If you’re a YouTube Partner with an associated AdSense account, you’ll have access to a couple of additional reports on how much you’re bringing in. Playback-based CPM: The estimated gross revenue per thousand playbacks. YouTube has seen its fair share of “Adpocalypses” over the years. The Estimated Earnings Report.

Youtube 145