Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! However, by following these five tips, you can improve your ad strategy and maximize your ROI. However, by following these five tips, you can improve your ad strategy and maximize your ROI. That’s why it’s crucial to incorporate personalization into your ad strategy.

ROI 71

ROI Ads Allocation DemandBase 71

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. But intent data is a complicated topic.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. Shai Alfandary, global head of ISVs and LaunchPoint ecosystem at Adobe offered his comment as well.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

SEPTEMBER 29, 2023

The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels. Customized Communication : Humans can more easily tailor the content and timing of each message for each prospect, adding a personal touch to the typically automated task of nurturing.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Martech

MARCH 27, 2024

Dig deeper: T he false allure of B2B intent data So, is ABM right for you? You can technically add email addresses to all major ad platforms (such as Google Ads, Microsoft Ads, X, Reddit, etc.), Although hyper-targeting is more expensive, this contrarian approach recommends going broader.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Engagio

MARCH 29, 2021

Maybe it’s an ad. Intent behavior — how consumers are engaging in first- and third-party content online — is essential to discerning what content is important to them. Intent data helps you understand what keywords the account or people at that account are researching. Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. When designing your ad campaigns, use intent and engagement data to ferret out the accounts that are most likely to become pipeline opportunities and closed/won business. That’s music to our ears at Demandbase.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

JUNE 29, 2021

In the recent past, the best companies could do was blanket the market in full-bleed print ads. Now, they can pick their targets with precision, based on data and science. Finally, intent data—the most sought-after of the bunch—is something you purchase from an intent data provider.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) While we’re at it, we could throw in the mix other DMPs such as RocketFuel , Turn , and IgnitionOne.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Engagio

OCTOBER 11, 2023

Contact data : Connect with decision-makers using data such as name, title, email, and phone, plus social profiles and connections. Technographic data : Know what technologies a company already uses and what they’ll buy next, so you can identify accounts that are the perfect fit for your business.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. Why we care.

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles Profiling 91

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. We’ve added a weekly “Customer Working Group” meeting so that the marketing and CS team are coordinated in helping our customers weather this storm. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

SalesIntel

APRIL 19, 2024

This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

JANUARY 20, 2024

He discusses new types of interactive and shoppable ad experiences only possible through streaming. Mary emphasizes the importance of engagement as the new currency for driving the pipeline and provides tips on integrating third-party and first-party intent data. “We saw something really interesting.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Content4Demand

MAY 21, 2020

This] gives you that added benefit of infusing [content] with your brand personality, making it more visual and memorable than static content,” said Lessard. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. During a fireside chat , Heather Grobaski, Sr.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

MAY 3, 2021

That’s why I’m so thrilled to announce that Demandbase has made the bold move to acquire not just one leading B2B data provider, but two: InsideView , the leader in sales and marketing intelligence including firmographic and contact data, and DemandMatrix , the best provider of technographic data and intelligence.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Martech

MAY 10, 2022

But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. Are they accessing pricing data? Combining buyer intent with social proof. “I wanted to leverage voice-of-customer content,” he said.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. 2) Form a hypothesis and test it. Content personalization. and retarget abandons.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Hubspot

DECEMBER 23, 2022

“The best thing I like about Apollo is being able to find almost all the emails of the decision-makers I need to contact… I also like how integration with HubSpot works so that I don’t need to do the double work by adding the leads to both systems separately (+ email tracking is great too),” Kate K. Intent data monitoring.

Enterprise Management 74

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 74

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. billion on digital ads this year, up 22.6% Ad rates and SQL/MQL quotas won’t ease up much, if at all.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Heinz Marketing

SEPTEMBER 30, 2022

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. How are you using them? What are the use cases?

Ideal Customer Profiles 119

Ideal Customer Profiles Work Management Planning Marketing Automation Services 119

ANNUITAS

OCTOBER 7, 2020

It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. Banner Ads. We all see our LinkedIn Profile stats, but is anyone changing behavior based on it?

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

DemandBase

SEPTEMBER 26, 2018

But there was still a need for integrating marketing, sales, and 3rd party data in a way that could provide actionable insights and deliver stronger key account relationships over time. That’s why many B2B marketers have added Account-Based Marketing (ABM) to the stack as a third, essential technology.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Hubspot

MAY 8, 2020

Marketing and sales capabilities, the support of teams and organizations, and measurable data tools. Are you going to be doing a lot of ad targeting? You can also use Marketing Hub tools, such as ads, web pages, and social media posts, to market to your customers and make your campaign successful. Demandbase.

Account Based Marketing 97

Account Based Marketing Work Management Marketing Management Budget Programs 97

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. API integration may incur additional charges, generally on a per-call basis for each data download.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119