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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

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3 Steps to Succeed in a Post-GDPR Email World

Litmus

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. Below are three skills that you’ll have to master to be a successful email marketer a post-GDPR world: 1.

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Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

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Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

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Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.