webinars 
illumin
DECEMBER 13, 2023
Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns.
Golden Spiral
JANUARY 4, 2019
Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.
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Litmus
OCTOBER 3, 2022
A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. A ‘Manage Preferences’ link makes it easier for people to reduce the frequency of your emails rather than opting out of them altogether. . What key elements are required in an email footer? Preference center. Your mailing address .
Optinmonster
MARCH 16, 2020
Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. And yet, 70% of brands fail to use them! That’s just crazy talk.
Lake One
JULY 28, 2020
If it feels like your sales and marketing teams are on different planets, adding automation to the mix won’t solve that. For example, a user who is highly engaged on the site, downloading multiple offers visiting key pages (like pricing), and signing up for the blog, etc. So, how does marketing automation apply in the real world?
Predictive Response
OCTOBER 29, 2020
Here are some tips for writing an effective welcome email: Set expectations for the frequency, type, format, and length of the emails you'll be sending Break down your subscriptions into micro-commitments so that you don't overwhelm the subscriber. So why do some email marketing campaigns fail? Lack of segmentation!
Hinge Marketing
SEPTEMBER 11, 2013
An integrated marketing strategy today is more often defined as blogging, webinars, search engine optimization (SEO), social networking, email marketing and other online activities. Advertising, either through banner ads or pay-per-click (PPC), trended toward the bottom of the list. How fast things change.
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