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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. Most event organizers provide a sample promo kit and it’s up to you to do the rest.

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Boost Your Lead Generation with Social Media (+13 Actionable Tips)

Mailmunch

Are you going to utilize paid ads? Adding a link to your website helps tremendously. A lead magnet is a free item or service provided to the customers in exchange for their contact details. Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.

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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. No one wants to be hit with a hard-pitch while trying to have a meaningful exchange of ideas. Advance scheduling is a lifesaver in chaos. Community Marketing.

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Creating brand awareness

Ontraport

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Adding tracking to your pages.

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How to Increase Sales With Social Media: 9 Expert Tips

Optinmonster

So you might be wondering, “How do I promote a product without being too pushy?” If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. You can also get this content on your website by adding a social media feed. More eyes and engagement=more sales.

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Creating brand awareness

Ontraport

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Adding tracking to your pages.

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How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

Without it, we're just throwing more content, emails, ads, and offers into the abyss. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. Source: Lenovo's presentation on Intent-Based Marketing at B2B Marketing Exchange 2017.