Unbounce

MAY 1, 2019

Ads can be turned on and off overnight, and attribution can be shown clearly, provided you set up goals correctly. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. An example of a landing page offering an ebook download in exchange for contact information.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

Unbounce

FEBRUARY 17, 2021

Check out this article on choosing the best ad platform for your business. If you want to target multiple customer types with unique offers, create a Twitter landing page for each segment and target your ads accordingly. Not sure which social media channels your brand should be advertising on? We’ve gotcha covered!

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

FMG Suite

JUNE 5, 2019

Gated content is a proven incentive to capture more leads. Gated content is an ebook, video, or other type of content that gives your prospects a valuable resource in exchange for their information. How do you create the best lead generation forms? We’ll even let you know when you’ve hooked a new lead for quick follow-up.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Brightedge

JANUARY 13, 2020

Download a free site style guide checklist to help you communicate your message to more customers. Ad Extensions. Writing Ads. In brief, programmatic buying uses segmentation, tracking, behavior, and contextual bidding to mine general bulk ad inventory for targeted inventory results at a more efficient price.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Marketing 261

APRIL 4, 2018

I find that most companies will do an initial push for distribution – sharing their content on their social networks, sending out the piece of content to an email list and running some paid ads, after that, they stop sharing the post and move onto the next one. Taking this approach leaves a lot of traffic on the table. Greater Reach.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Inbox Insight

NOVEMBER 23, 2022

In its simplest form, lead generation is about capturing and stimulating the interest of buyers and involves collecting a potential customer’s information — such as name, email, company name, and job title — and then using that information to target them with customized sales pitches or ad campaigns. Score and nurture leads.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Adobe Experience Cloud Blog

DECEMBER 14, 2017

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Ads should be less intrusive and less ad-like—especially on your site. Make sure it’s easy to read on a mobile phone. Email should be mobile-friendly.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Unbounce

OCTOBER 31, 2019

It does a lot of what a traditional lead-gen page might do, but it does it after the initial conversion goal has been met. At this point in the interaction, the team at Axis has already captured the visitor’s email address in exchange for a downloadable Buyer’s Guide. Click it to see the whole thing.

Lead Ranking 144

Lead Ranking Conversion Sales Qualified Leads Marketing Qualified Leads 144

Single Grain

JANUARY 15, 2020

How to Generate Leads with Content Marketing. By 2021, almost one third of Internet users will be using ad blockers — which means that almost one third of all ads won’t reach their target and these companies will lose a good chunk of revenue. Here are some tips to help generate leads via content marketing at a better ROI.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

PureB2B

OCTOBER 8, 2020

LinkedIn Ads. Traditional LinkedIn ads appear on the sidebar of LinkedIn’s homepage, groups, and user profiles. These ads are similar to Google AdWords or search engine ads. You can also optimize these ads for CPM and CPC. If that sounds a lot like Facebook’s Lead Ads, it is because it works in a similar way.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

PureB2B

OCTOBER 8, 2020

LinkedIn Ads. Traditional LinkedIn ads appear on the sidebar of LinkedIn’s homepage, groups, and user profiles. These ads are similar to Google AdWords or search engine ads. You can also optimize these ads for CPM and CPC. If that sounds a lot like Facebook’s Lead Ads, it is because it works in a similar way.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

SnapApp

DECEMBER 14, 2016

Buyers are tuning out (or blocking completely) self-serving promotion and ads. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

FEBRUARY 10, 2020

” This term harkens back to ye olde days of newspapers when above the fold literally meant the content that appeared above the crease in the paper when folded in half: Online, it is the section that is first visible without scrolling down the page. Hosting gated content is a tried-and-tested way for increasing lead generation.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Content Standard

JANUARY 8, 2021

One of Skyword’s downloadable resources, The State of SEO 2020 , inspired a blog post earlier this year on evergreen vs. temporal content creation. The data and charts from the study provided ready-made sources for an insight-rich article: The blog article then gives interested readers a simple way to download the free, gated content.

Top of Funnel 121

Top of Funnel ROI Webinar Metrics Marketing Budget 121