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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

Moving from Random Acts to Impactful Marketing ROI (Allocadia). Forget B2B and B2C: The Future of Marketing is P2P (On24). They’ve crafted educational presentations that will give you valuable insight into 27 different topics, such as: The Right Way to Buy Marketing Technology (Real Story Group). See you soon!

P2P 69
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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I don''t remember the name of it.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. And it really wasn't that long ago, either. He was right.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was supporting myself with these dead-end jobs, waiting tables, bartending, fire fighting, the background acting, none of them with benefits or insurance. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was supporting myself with these dead-end jobs, waiting tables, bartending, fire fighting, the background acting, none of them with benefits or insurance. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself.