Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

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NetLine

MARCH 27, 2023

Budget reductions forced vendors to act and think lean. In fact, what you want to be is more…intentional. Highlighting Why Intent Data Matter As third-party cookies go by way of the dinosaurs, you’re going to be seeing quite a bit about intent data in the coming years. Intent data is that very thing.

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SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

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Intent Data Account Based Marketing Intent ABM 52

Valasys

SEPTEMBER 8, 2023

So, how can a data-driven marketing plan function in the absence of user-specific data? There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. That’s where AI-derived Intent Data comes in.

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Intent Data Marketing AI Analysis Intent 52

Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. Rank the buying signals.

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Intent Data Ideal Customer Profiles Intent Top of Funnel 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Updating your content strategy .

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Updating your content strategy .

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Intent Data Top of Funnel Intent Work Management 52

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

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Intent Data Account Based Marketing Intent ABM 85

SalesIntel

APRIL 15, 2024

Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services. Tips to Engage Buyers in the Decision-Making Stage Create urgency: Encourage prospects to act by reminding them of the pain points they aim to resolve.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services. Tips to Engage Buyers in the Decision-Making Stage Create urgency: Encourage prospects to act by reminding them of the pain points they aim to resolve.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

LeanData

JULY 13, 2020

In order to put that data to use, you’ve got to make sure that it is clean and in the right place for the right people. This powerful integration cleans up your G2 Buyer Intent Data, maps it to existing accounts, and routes that information to account owners to let them know that their accounts are active on G2. The Solution.

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PureB2B

APRIL 26, 2022

Locating the right person worthy of your outreach efforts can feel like trying to find a needle in a haystack. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. Finding in-market leads for B2B businesses is crucial to achieving revenue goals.

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In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. Not so for inbound leads. The lead is either rejected or converted.

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Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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SalesIntel

MAY 13, 2024

In this article, we will explore the significance of customer data and customer data management within your GTM motion. We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. What is Customer Data?

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Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Who Handles B2B Lead Generation?

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Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

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Engagio

AUGUST 30, 2017

At the end of the day, the answer is orchestrating engagement through account-based interactions , or coordinated promotion and outreach, to your ideal customers. Other companies may need a more dynamic model to determine which accounts to prioritize, focusing on real-time engagement and intent signals.

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6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. And by leveraging 6sense’s capabilities to radically improve the customer experience (via perfectly timed personalized outreach, for instance), customers are poised to experience other lifts, including: .

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Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. I’m glad you asked.

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Bombora Intent Signal Ideal Customer Profiles Work Management 30

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

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SalesIntel

MAY 25, 2023

This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing. Intent data helps you start a conversation with buyers while they’re still in their decision-making process and provide the ideal materials they are looking for.

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Intent Data Ideal Customer Profiles Paid Content Intent 52

Zoominfo

FEBRUARY 12, 2024

There are two regulations that are most relevant to B2B sales and marketing teams: The Personal Information Protection and Electronic Documents Act ( PIPEDA ) Canada’s Anti-Spam Legislation ( CASL ) Here are some key factors to consider when crafting a compliant, responsible, scalable go-to-market strategy in Canada.

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Terminus

NOVEMBER 1, 2017

At the end of the day, the answer lies in orchestrating engagement through account-based interactions, or coordinated promotion and outreach, to your ideal customers. Other companies may need a more dynamic model to determine which accounts to prioritize, focusing on real-time engagement and intent signals.

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Interactive Marketing Account Based Marketing Top of Funnel Planning 27

Terminus

APRIL 30, 2019

Account-Based Marketing (ABM): Account-based marketing is an end-to-end go-to-market strategy designed to focus a majority of marketing, sales, and success effort on the pre- and post-sales accounts with the highest likelihood of closing, through data-driven targeting and personalization programs at scale. Cross-Sell and Upsell.

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Strategic-IC

MAY 5, 2022

Intent data is your secret ingredient. Used well, understanding intent can provide the context and timing you need to land the right message, to the right accounts, at the right time. How intent helps deliver a personalized experience. It’s here that intent data can help. First, let’s take a step back.

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Top of Funnel Account Based Marketing ABM Intent 62

SalesIntel

APRIL 6, 2024

Many data companies fail to live up to those expectations. Being the fastest-growing company in the B2B Data landscape, we believe in adding value at every step of the journey. Reach Millions of Decision-Makers Using Human-Verified Data Businesses often have to settle for either Data Quality or Quantity.

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Advertising Agencies Cold Calling Lead Scoring Lead Ranking 52

SalesIntel

APRIL 6, 2024

Many data companies fail to live up to those expectations. Being the fastest-growing company in the B2B Data landscape, we believe in adding value at every step of the journey. Reach Millions of Decision-Makers Using Human-Verified Data Businesses often have to settle for either Data Quality or Quantity.

Advertising Agencies 40

Advertising Agencies Cold Calling Lead Scoring Lead Ranking 40

BenchmarkONE

JANUARY 25, 2023

With this data, you can create highly targeted accounts and lead lists, as well as automatically verify contact information. Key Features: Lead management Lead segmentation Data cleaning Dynamic tracking Performance metrics Opportunity management 4. The LeadIQ tool alone saves sales reps six hours per week on manual data entry.

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Madison Logic

DECEMBER 14, 2023

Yet the marketing landscape is also full of noisy predictions that, if you act on only because they’re the “next big thing in marketing” and don’t do your research, will impact your bottom line and make your motions more reactive than proactive. Let’s stop that habit now.

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