MKT1

DECEMBER 18, 2023

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. By following these principles, you’ll be able to drive growth faster and more efficiently in 2024 and beyond.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 102

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.” Superior outcomes and objectives incorporate these elements: 1.

Planning 226

Planning SWOT Allocation Contingency Planning 226

SalesIntel

JULY 13, 2021

Effective marketing is no easy feat. It’s a balancing act of audiences, budgets, and tactical channel decisions. Throw in the complexities of marketing to other organizations, and it’s tricky to know where to start. Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar. Marketing AI: Looking Beyond the Past.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 98

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

DemandBase

APRIL 27, 2020

Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. How has this store managed to stay in business so long?

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

accelerate agency

JANUARY 31, 2022

If you’ve got leads, whether they’re from free trials or demo requests, you’re doing something right, but how can you communicate the quality of those leads effectively to your sales team and ensure the best opportunities are converted? Lead scoring is an essential part of the sales funnel, and this is no exception for SaaS companies.

Lead Ranking 52

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 52

accelerate agency

JANUARY 31, 2022

If you’ve got leads, whether they’re from free trials or demo requests, you’re doing something right, but how can you communicate the quality of those leads effectively to your sales team and ensure the best opportunities are converted? Lead scoring is an essential part of the sales funnel, and this is no exception for SaaS companies.

Lead Ranking 52

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 52

accelerate agency

JANUARY 31, 2022

If you’ve got leads, whether they’re from free trials or demo requests, you’re doing something right, but how can you communicate the quality of those leads effectively to your sales team and ensure the best opportunities are converted? Informed sales teams. Informed sales and marketing teams. What is lead scoring?

Lead Ranking 52

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 52

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

ANNUITAS

DECEMBER 14, 2022

Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. This was a GTM strategy that would be flexible, scalable, and squarely focused on growth. . The best part yet? would never forget.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 100

Webinar Metrics Education Lead Ranking Sales Qualified Leads 100

SmartBug Media

JULY 28, 2020

You need to know who your target market is, what media they consume, and, most importantly, what message would make them act immediately. If your dream is rapid business growth, these six marketing strategies will help you attract and convert your target market into raving fans: 1. Create a Lead Magnet.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Sales pages. HubSpot Marketing Hub. Squeeze pages. Email and SMS.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Content Standard

APRIL 12, 2021

The Science of Staying Motivated Like other CMOs, marketing directors, and senior leaders, you’ve likely adopted a structured, checklist-ready, solutions-based approach to managing major challenges. It’s a reminder that the challenge is manageable and the crisis is temporary. ‘I spend time with the team.

Work Management 129

Work Management Sales Management Marketing Management Planning 129

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Act-On

SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

B2B Marketing Analytics

OCTOBER 18, 2021

A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization. How efficiently the team is generating and qualifying the leads through the funnel. With the maturity of marketing analytics competencies at the organizations, there is usually.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. What is a Go-to-Market Strategy? They can also help you establish deadlines so your team stays on schedule.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Martech Advisor

DECEMBER 17, 2019

There’s a new trend manifesting across the business world: the “modern” Chief Marketing Officer doubling as Chief Change Agent. Come along on the journey, Claire Darling, Vice President, Growth Marketing, Intappin this article. Like many elements of the tech industry, the CMO role is changing rapidly.

Marketing AI 73

Marketing AI Account Based Marketing Enterprise Management Work Management 73

TrustRadius Marketing

FEBRUARY 15, 2022

This involves not only accurately identifying your current market share and that of your main rivals, but also analyzing comparative Key Performance Indicators (KPIs). These include metrics like sales and revenue growth, marketing team spending per new customer, funnel conversion rates, etc.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 40

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 40

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 52

Vision Edge Marketing

DECEMBER 19, 2013

You know, the “1-800 I need a presentation, brochure, case study, or email campaign NOW” marketing organizations that takes urgent requests and turns on a dime? . There’s a difference between being a service organization to Sales and being a value generator for the company. Service Organization to Sales .

Lead Scoring 100

Lead Scoring Lead Ranking Service Generation 100

accelerate agency

MARCH 13, 2022

Each tier of your SaaS pricing matrix should align with your target customer personas from your marketing plans. Assuming your target customer profiles are on point (and if they aren’t, check out our content marketing services ), then this step shouldn’t be too tricky. But what if your SaaS pricing pages let you down? It’s that simple.

Pricing 98

Pricing Price Conversion Marketing & Strategy 98

ANNUITAS

MAY 22, 2014

This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. Acquisitions. Productivity.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Metadata

OCTOBER 30, 2023

They’re also weaving through obstacles caused by an uncertain economy , competitive (and expensive) talent pools, and the inherent ambiguity of marketing, all of which can thwart their quest to build their version of the Marketing Avengers. Budget The past two years have been marred by marketing budget cuts.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52