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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

There’s something interesting you should know about B2B companies and their content strategies. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Think about it. It’s about crafting messages that speak to them, not at them.

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A Comprehensive Guide to Market Segmentation

seo.co

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

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Brand lifts: does your advertising make an impact?

illumin

Here’s a quick, handy guide on all about the power of brand lifts. Identify new audiences and segments It also helps in pinpointing and creating new audiences and segments, as it gives you insight into which demographic is responding well to your campaigns. There are various methods to conduct brand lift studies.

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Gone are the days of relying solely on broad demographics to segment customers and target messaging. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Start small if you’re nervous about the risks associated with GenAI content creation.

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Your First-Party Data Strategy Matters — Especially in a Downturn

Salesforce Marketing Cloud

You can reduce cost per acquisition (CPA) during an economic downturn. Tapping into this data means understanding which channels, campaigns, and offers work for your customer base as a whole and across key segments. Get articles about marketing selected just for you, in your inbox. You have an always-on focus group.

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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. Think about the Greek gods, for example. Understanding their journey is where B2B customer insights come in.

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Customer calls: Using call insights en masse for better marketing

ClickZ

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Segmentation is a useful exercise to group customers by shared interests, profiles or needs. Reduce cost per acquisition (CPA).