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Is Account-Based Marketing Right for You?

Marketing Insider Group

Account-based marketing (ABM) is a strategy that is especially beneficial for B2B companies. The industries that benefit the most from ABM are: Healthcare & Life Sciences. Your product or services requires a long sales cycle. B2B Marketing

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A Complete Guide to Account-Based Marketing

Metadata

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. So below you’ll get a crash course in ABM. Reduces the sales cycle.

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Account-based Marketing & SaaS

Strategic-IC

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers.

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Getting Started with Account-Based Marketing

Business Brainz

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Even though ABM is nothing new – it has been talked about since the early nineties. What is Account Based Marketing ? Why Account-Based Marketing ?

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Getting Started with Account-Based Marketing

Business Brainz

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Even though ABM is nothing new – it has been talked about since the early nineties. What is Account Based Marketing ? Why Account-Based Marketing ?

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Why an ABM Pilot Campaign Might Be a Bad Idea

The Point

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. Here’s why: ABM is not a campaign. ABM is a long-term proposition. ABM pilots often jump ahead.

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How successful account-based marketing starts with aligned, data-driven strategies — A Q&A

Zoominfo

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. THE Q&A: Anastasia: What’s a Strategic Accounts team — and what do they do?

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Top 3 B2B Marketing Metrics: Individual vs. Account Based Marketing

Full Circle Insights

Funnels are essential for helping marketers understand how efficiently their marketing and sales operation is functioning. They provide incredibly valuable insights into how combined efforts drive sales. Funnel metrics are essential to achieve marketing efficiency.

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3 Ways to Maximize Event ROI with Account-Based Marketing

Only B2B

It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment? Let’s dive into a few ways you can utilise account-based marketing for event promotion to get more from your event investment by creating awareness before the event and by substantially improving your follow-up process. Must Read: 5 ABM Mistakes You Can Not Afford To Commit.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts. Account Based Marketing

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Account-Based Marketing for Manufacturers: 4 Key Benefits

SmartBug Media

An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Will these tactics cost marketing dollars?

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Why A B2B, Account-Based, Marketing (ABM) Strategy Must Be A Priority

Hinge Marketing

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. Unfortunately, to achieve these goals, marketers often have to adjust, adapt, and accelerate their marketing strategies and plans. Traditional and digital marketing and sales tactics aren’t working as well as they once did.

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Introducing The Definitive Guide to Account-Based Marketing

Marketo

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. Is ABM Right for Your Organization?

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How to Optimize Account-based marketing plan for your clients

Valasys

Out of all marketing channels, demand for account-based marketing (ABM) has increased significantly in recent years. Marketers are using account-based marketing to align organizational groups together and build customer relationships.

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8 Lead Nurturing Best Practices for Account-Based Marketing

Madison Logic

Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. But first, let’s see why lead nurturing is such a vital part of ABM. Align sales and marketing activities.

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Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

Terminus

Supporting Sales Pipeline with Account-Based Marketing. Gone are the days of the sales handoff. With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. Not only that, but marketing should be invested in improving pipeline efficiency and shortening the sales cycle. Account-Based Marketing

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How to Run Account-Based Marketing in 2020

Inbox Insight

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. From saving on resources to improving conversion, there are many reasons to allocate time and budget to ABM.

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7 Situations Where Intent Data Can Lead to 5x Faster Sales Cycles

SalesIntel

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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5 Fixes for Common Account-Based Marketing Faux-Pas

Vidyard

B2B marketers in almost every industry are getting their feet wet with account-based marketing. Last year, SAP generated $27 million in revenue with ABM. Surely, you can manage to convert a few new accounts and impress your CFO. What if your ABM campaign is just spinning around in the digital void like a satellite with no thrusters, failing to prove its value? Let your sales team handle account outreach however they see fit.

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Take A Strategic Approach To AI Integration When Scaling Account-Based Marketing

6sense

To quote Forrester’s Laura Ramos , “Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.”. ABM is really just good marketing. Marketers have been doing this (at least trying to) for nearly half a decade.

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How to Uplevel Your Account-Based Marketing and Sales Alignment

Rollworks

Have you gotten ABM off the ground, but struggle to connect the dots between sales and marketing? Without a clear plan for running coordinated account-based sales and marketing plays, it's no surprise your programs may get stuck and muddled in confusion. Account-based strategies aren’t simply marketing initiatives—they cross multiple teams and tactics. Expand in an account. Retain an account.

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What Is The Difference Between ABM Demand Gen and B2B Lead Gen

The ABM Agency

Our recent webinar on the difference between account based marketing, demand generation and B2B lead generation. Well welcome everyone to the ABM agency webinar around demand gen lead gen and ABM. With me is a great team from the ABM agency.

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HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

Terminus

Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing aligns the whole organization on engaging best-fit accounts. Working together, marketing and sales can turn your dream accounts into customers. Ready to turn your dream accounts into customers?

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3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)

Terminus

I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? 83% of brands say their top reason for participating in events is increased #sales. Let’s take a look at a few ways you can use account-based marketing (ABM) to get more from your event investment by creating awareness before the event and by improving your follow-up process.

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Tactics to Close the Gaps in Your Account Based Marketing Strategy

Televerde

If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop. According to ITSMA, ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented ABM strategy saw incredible ROI. They may not phrase it as an ABM challenge, but there are some gaps that specifically affect an ABM strategy.

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Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time. Brad Coffey, Chief Strategy Officer at HubSpot, asked in his Medium post , “Why would a company known for inbound marketing decide to invest in one known for account-based marketing?” Event Marketing.

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What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?

Terminus

The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your marketing and sales teams to identify the accounts most likely to close and gives them a personalized buying experience. Traditionally, marketing and sales teams have been focused on the individual –– the lead. So, how do you measure meaningful engagement in ABM? Account-Based Marketing

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How Uberflip Uses Terminus for Account-Based Marketing

Terminus

Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale. As an Account-Based Marketer, Heidi develops marketing strategies to drive interest, engagement, and revenue acceleration from top tier accounts at Uberflip. Segmenting Our Target Accounts for ABM.

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How to Use Account Based Marketing as a Matchmaker for Your Marketing and Sales Teams

Full Circle Insights

Originally Published on 60 Second Marketer. So, another Valentine’s Day has come and gone, and your marketing team and salespeople are still trying to find the perfect match. But they’re still trying to find the perfect match to convert business opportunities into sales.

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7 Steps to Getting Started with Account-Based Marketing (ABM)

Terminus

In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day — mostly press releases about new marketing technology and philosophical “ Why ABM? All this to say, you already know you need to be doing account-based marketing. Step 1: Assemble Your Account-Based Marketing Team.

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Coming Soon: Full Circle ABM

Full Circle Insights

The time is ripe for Account Based Marketing. In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets.

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The Secret to a Successful ABM Approach? A Visitor Identification Tool

SalesIntel

Marketing is an ever-changing field. Marketers constantly develop new marketing techniques to match the changes in customer expectations and technological developments. The latest marketing approach to takeover the field has been Account-Based Marketing (ABM).

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Coming Soon: Full Circle ABM

Full Circle Insights

The time is ripe for Account Based Marketing. In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Today’s post is about ABM Orchestration.

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Engagement is the New Lead: How to Measure Account-Based Marketing

Terminus

Challenges of Mastering & Measuring Account-Based Marketing. You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t have visibility into real-time results. On August 9th, we teamed up with our friends at LeanKit and KickFire to discuss this very topic in a webinar called “The Account Engagement Journey: Mastering & Measuring Account-Based Marketing.”.

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Build A Strong ABM Campaign With Account Mapping Techniques

Only B2B

Account-based marketing (ABM) is transfiguring the B2B marketing and sales sphere because of its efficacy in outstretching high-value target accounts — but it’s not a very easy strategy to juggle upon. What Exactly Is Account Mapping?

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#OneTeam: A True Tale of Account-Based Marketing Transformation

Terminus

Terminus has gone through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our marketing and sales team have worked together to achieve account-based marketing success. But no one is perfect at ABM, and we’ve learned a lot of lessons along the way. Check out our story about #OneTeam: A True Tale of Account-Based Marketing Transformation. ABM Lessons Learned.

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Use This Template to Orchestrate Account-Based Marketing Campaigns

Terminus

What We Mean By “Account-Based Marketing Orchestration”. Account-based marketing orchestration refers to a deliberate series of marketing activities and sales touches throughout a target account’s buying process. In other words, it’s an account-based roadmap that will help you engage the right people on the right channels at the right time. Plan sales development outreach cadences. Time-Based ABM Campaigns.

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