Account Based Marketing Intent Data Linkedin Zoominfo 
Zoominfo
AUGUST 1, 2023
Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.
Zoominfo
JANUARY 4, 2022
“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.
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Engagio
NOVEMBER 19, 2020
If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.
Zoominfo
JULY 25, 2023
Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.
Zoominfo
OCTOBER 5, 2021
This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.
Engagio
APRIL 23, 2018
While they have always been important, Account Based Marketing (ABM) and Account Based Sales Development (ABSD) have further raised their stature. That’s because they set the foundation for this marketing approach. With inbound marketing, companies cast a wide net to capture leads.
Zoominfo
JUNE 14, 2022
Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. So talk more like a human.”
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