Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. “The more profitable experience for search engines is more people clicking on ads. .

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

LeanData

MARCH 9, 2021

Developing your best marketing strategy is a challenge. Markets change almost continuously, driven by the changing behaviors of buyers in both B2C and B2B markets. You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. Creating a scalable ABM strategy.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Paid Content 52

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component.

Account Based Marketing 89

Account Based Marketing ABM Paid Content Cost 89

6sense

FEBRUARY 17, 2022

Account-based marketing has become the most sought-after marketing strategy for B2B organizations striving to win new businesses and retain current customers. Typically, ABM aligns and targets a revenue team’s efforts towards specific high-value accounts. Focusing on Metrics That Matter.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

SmartBug Media

APRIL 7, 2021

Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. Today’s consumers are inundated with content, and anything they’re interested in buying is a search engine query away. How can marketers build trust and reach the perfect audience? Outbound Marketing Strategy.

Account Based Marketing 107

Account Based Marketing Inbound Marketing ABM Paid Content 107

DemandBase

MARCH 16, 2020

Account-Based Marketing has entirely changed what I do. ADVERTISING. First, I like to check in on my ad campaigns. I’m not hoping the people seeing the ads are qualified. I’m focusing on the influence my ads have on our target accounts. I check in on my automated advertising campaigns.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Madison Logic

AUGUST 9, 2023

As Senior Marketing Media Manager, Janice Barbosa manages paid media, account-based marketing (ABM), and demand generation for T-Mobile for Business’s enterprise and public sector groups. It’s difficult to have an ABM strategy without integrating data in every component.”

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

The Point

JANUARY 7, 2020

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Inbound, “always on” programs like content syndication , paid social advertising, and paid search (SEM). Don’t neglect the mid-funnel.

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Outbrain

NOVEMBER 16, 2022

Paid advertising. Or simply, paid. 45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. YouTube Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. In short, your CRM.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Albacross

MARCH 19, 2018

A lot of marketers struggle to evaluate their account-based marketing campaigns. While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Albacross

FEBRUARY 6, 2018

Measuring the results of account-based marketing can be difficult. A lot of companies coming to ABM for the first time struggle to define clear benchmarks. And even marketers responsible for running long-established campaigns often see the task of defining performance metrics as an uphill struggle.

Account Based Marketing 63

Account Based Marketing Allocation Funnel Advertising ABM 63

SmartBug Media

APRIL 7, 2021

Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. Today’s consumers are inundated with content, and anything they’re interested in buying is a search engine query away. How can marketers build trust and reach the perfect audience? Outbound Marketing Strategy.

Account Based Marketing 64

Account Based Marketing Inbound Marketing ABM Paid Content 64

Engagio

OCTOBER 25, 2021

As a digital marketer, I’m always looking for new ways to move the needle and enhance the impact of campaigns (hopefully, I’m not alone in this). Seriously, how do you keep accounts engaged throughout buying cycles that can take upwards of nine months? Account-based advertising: how it started. Key learnings.

Advertisements 71

Advertisements Advertising Paid Search Agency Account Based Marketing 71

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Terminus

JUNE 16, 2020

Display advertising is growing at a rapid pace. Forrester Research predicts that by 2017, online display ad spending will reach $28 billion. Display Advertising For Brand Awareness. Display Advertising For Brand Awareness. Types Of Targeting for Account-Based Marketing. A Full Funnel Approach.

Account Based Marketing 26

Account Based Marketing Top of Funnel Display Paid Search Agency 26

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

The Lead Agency

APRIL 25, 2018

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing can offer a lot to B2B enterprises looking to improve their ROI.

Account Based Marketing 54

Account Based Marketing Planning Advertising Agencies Paid Search Agency 54

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

The Lead Agency

APRIL 25, 2018

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing can offer a lot to B2B enterprises looking to improve their ROI.

Account Based Marketing 48

Account Based Marketing Planning Advertising Agencies Paid Search Agency 48

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. ZoomInfo MarketingOS Finally, ABM with data you can trust. What is Demand Generation? Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Terminus

AUGUST 23, 2017

Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing (ABM). Account-based marketing requires investing in new tools and technology.

Account Based Marketing 29

Account Based Marketing Budget Programs ABM Paid Search Agency 29

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers. As the old marketing saying goes, “if you target everyone, you target no one.”

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL?

Lead Ranking 69

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 69

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48