The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. What is the ABM strategy 2023?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Martech

JANUARY 26, 2024

This is where an ideal customer profile (ICP) comes in. Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. The answer to this question could be account-based marketing (or ABM). 36 Account-Based Marketing Stats to Know in 2020.

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Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. How do you define your strategic accounts when all of them have the potential to convert?

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

The ABM Agency

JANUARY 18, 2021

The successful ones have done so with account-based marketing , a digital marketing strategy that uses personalized content and messaging to identify and engage with high-value accounts. . What is Account-Based Marketing? What are the Benefits of Account-Based Marketing? .

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Still, ABM’s potential for long-term and ongoing return on investment (ROI) is significant. .

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Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)

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Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

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Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Next, we’ll discuss how you can leverage Choozle and its technology partners to set up highly-targeted, effective account-based advertising campaigns.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Envy

AUGUST 18, 2020

And then along comes the hero of the B2B marketing story: Account Based Marketing (ABM). ABM minimizes the time spent on irrelevant prospects, while decreasing overall spending. ABM solves issues that have emerged with the increased use of automation tools. Identify Accounts. Establish KPIs.

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Ideal Customer Profiles Account Based Marketing ABM ROI 114

Heinz Marketing

APRIL 12, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. Buyer Personas / Ideal Customer Profiles. Account Based Marketing (ABM).

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Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 108

Engagio

JULY 23, 2018

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. ABM begins with figuring out where your organization is on the maturity curve for demand generation.

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Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 54

Heinz Marketing

NOVEMBER 30, 2021

To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. .

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Ideal Customer Profiles Profiling Ad Building Cross-Selling 115

The Point

APRIL 19, 2023

Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit. What makes them different from demographics? AI also has the ability to prioritize those companies by how closely they match your ideal customer profile.

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Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

The ABM Agency

DECEMBER 31, 2022

Creating a successful 1 to 1 account based marketing (ABM) strategy is critical for any business that wants to increase sales and build long-term relationships with customers. In this blog post, we’ll discuss seven proven ways to create a successful 1 to 1 ABM campaign. 1) Define Your Target Accounts.

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Account Based Marketing ABM Campaigns Ideal Customer Profiles 52

The Lead Agency

APRIL 25, 2018

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing can offer a lot to B2B enterprises looking to improve their ROI.

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Account Based Marketing Planning Advertising Agencies Paid Search Agency 54

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Zoominfo

AUGUST 22, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 4 Types of Data to Segment Audiences by “Not only do you want to use segmentation to sort through lists, but also to get a 360-degree view of your total addressable market,” Hanson says. Firmographics Firmographics are the profile characteristics of a company.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Engagio

DECEMBER 30, 2019

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Work Management 102

The Lead Agency

APRIL 25, 2018

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing can offer a lot to B2B enterprises looking to improve their ROI.

Account Based Marketing 48

Account Based Marketing Planning Advertising Agencies Paid Search Agency 48

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Madison Logic

SEPTEMBER 14, 2023

Activating full-funnel, multi-channel account-based marketing (ABM) campaigns on social media alongside other key media channels like content syndication, display advertising, and connected TV (CTV) does just that. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM.

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Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Engagio

DECEMBER 12, 2019

Finding more of these accounts, who are similar to your best customers is a great place to start. So, how do you find these accounts? In other words, create an ideal customer profile. Which types of accounts have proven to be most profitable over time? Start with defining the attributes of your best customers.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. What is Data-driven ABM? Data-Driven ABM Strikes!

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

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Buyer Personas Marketing AI Account Based Marketing B2B 67

Albacross

JANUARY 31, 2018

A good ICP (ideal customer profile) can mean the difference between an account-based marketing campaign that generates tonnes of new customers and one that flops. You would be amazed at the number of companies that choose to be guided by gut instinct instead of taking their cues from a clear profile driven by data.

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Ideal Customer Profiles Profiling Marketing Budget Account Based Marketing 86

RDIGS

MAY 25, 2023

Tips for Effective Marketing Campaigns 1) Define your ideal customer profile (ICP): To effectively leverage intent data, it is crucial to have a clear understanding of your ideal customer profile (ICP). To begin, it is essential to define your Ideal Customer Profile (ICP).

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Ideal Customer Profiles Intent Data Intent ROI 52

6sense

MAY 19, 2016

A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! In addition to Amanda, the panel featured Engagio CEO Jon Miller , Triblio CMO Jason Jue and Heinz Marketing president Matt Heinz.

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Account Based Marketing Buying Cycle ABM Ideal Customer Profiles 48

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights.

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Lead Gen Intent Data Account Based Marketing ABM 53

Inbox Insight

JANUARY 15, 2024

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. By understanding a company’s technology stack, businesses can gain a competitive edge, improve their marketing results, and elevate their overall performance.

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Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Engagio

JANUARY 19, 2021

For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts. Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133