Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient.

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Purchase Intent Intent Data Intent Purchase 62

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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Paid Content Planning Marketing AI Trends 193

6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. Where Uncertainty Lurks In Sales Interactions. ABM eliminates guesswork. That’s impressive. .

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Account Based Marketing Relevance ABM Conversion 62

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. Account-Based Marketing. Account-Based Sales Development.

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Account Based Marketing Sales Management ABM Top of Funnel 120

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In order to do this, it relies solely on the concept of intent data.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

NetLine

APRIL 8, 2021

In the past year, ABM has become one of the hottest topics in all of B2B Digital Marketing. Wordtracker gives us a peek into how much more popular the term has become, with nearly 50,000 individual searches for “abm” in March 2021. So why is ABM so popular? Rethinking ABM for the Next Opportunity.

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Account Based Marketing ABM Positioning Budget Programs 52

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SalesIntel

MARCH 14, 2023

One of the biggest challenges in B2B sales is to identify the right prospects. Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. B2B demographics, in the business world, are called firmographic info. Personalization is critical in B2B as we enter 2023.

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Account Based Marketing Work Management Marketing Management High Quality Lead 98

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

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Lead Ranking Lead Generation Lead Scoring Trends 52

Heinz Marketing

OCTOBER 13, 2021

It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data? For a B2B organization, it helps us understand the lifecycle of the buying process. Types of Intent Data.

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Intent Data Intent Top of Funnel Marketing Automation Services 126

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

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Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Aberdeen agrees.

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Intent Signal Buyer Intent Intent Purchase Intent 40

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. Sales teams often face various roadblocks that can hinder their productivity and ultimately affect the bottom line.

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Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. Challenges Facing Sales Teams. What Is the Demand Unit Waterfall?

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Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent data for enhanced sales enablement 6. Retargeting and remarketing 3. Email campaigns 4.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) and the higher the score the more engaged the buyer. Buyer Intent is critical, but is it enough to close business? Finally is that right person in that right-and-ready account actually ready to buy?

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Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

SalesIntel

AUGUST 11, 2021

This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. Buyer Intent Data. How to Find The Best B2B Data Partner for Your Business. Identifying the correct prospects is one of the most difficult aspects of B2B sales.

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Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]B2B lead generation is tricky but not impossible today! Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. B2B lead generation is tricky but not impossible today!

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Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Making sense of this data is essential for marketing teams. That’s where a B2B data provider comes in. You see the high buying intent for the company in your data platform.

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Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information.

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SalesIntel

MARCH 26, 2022

B2B sales and marketing success depends heavily on data. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. And one of the most important types of data for driving sales and marketing insights is Intent Data.

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

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Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

AUGUST 6, 2021

B2B sales and marketing success depends heavily on data. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. And one of the most important types of data for driving sales and marketing insights is Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Essentially, you customize your marketing strategy based on their online behavior, needs, and interests.

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Intent Paid Search Agency Allocation Marketing Budget 88

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. You should find that your listed out ICP criteria relate well to accounts in your pipeline. Who speaks directly to the best-fit accounts?

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Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

SalesIntel

AUGUST 23, 2021

How to Use Technographic Data in Your B2B Marketing. This information can help your sales reps prepare and tailor their sales pitch before connecting with prospects. Prioritizing Leads for Best Sales Opportunities. They are handed over on a silver plate due to sales automation. Focused Segmentation.

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Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent data use cases put the needs of your audience first …. … Learn more about Intent Data Use Cases.

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Intent Data Intent Intent Leads Intent Signal 52

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. So what do you need to know about Dark Social to succeed in ABM? But in recent years it’s become a hot topic for B2B marketers. They travel through the sales funnel, untracked. That’s what makes today’s sales funnel ‘dark.’” - Mark Schaeffe r.

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Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

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SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Integrations: Lusha offers integrations with various platforms, including LinkedIn and other sales tools.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52