Remove Account Based Marketing Remove Analytics Remove Marketing Leads Remove ROMI
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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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6 Metrics That Will Get You an Edge and Your CEO Clarity

markempa

For example, I read this chart in via MarketingCharts about the State of B2B marketing metrics. They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. Conclusion.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

The modern-day cloud-based architectures allow the use of agile analytics platforms. Alongside a number of theories of the customer, behavior can be examined & the effectiveness of the recent marketing campaigns can be kept intact. Increased Sales & Optimized ROI: .

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How B2B Brands can benefit from Programmatic Marketing. According to a report by Loyalty360.org

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How to Define & Measure Social KPIs – Part – 2

Valasys

To discover the Twitter engagement, on needs to delve into the Twitter analytics & then click on “Engagement Rate”. Tracking the type of Engagement: Not only tracking the engagement rate is important but simultaneously the marketers also need to measure in what ways the audiences on the website are engaged with the ads or the content.

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How to Define & Measure Social Media KPIs Part V

Valasys

Analytical tools such as Google Analytics, YouTube Analytics & Brand Lift can help the marketers measure the successes of their YouTube promotional contents across the different stages of buyers’ cycle.