LeanData

NOVEMBER 8, 2022

Account-based Marketing (ABM), sometimes referred to as key account marketing, is a go-to-market (GTM) growth strategy based on account awareness, where a revenue team identifies and engages with individual customer accounts as markets of one. Some have referred to ABM as a marketing strategy akin to fishing with spears rather than nets. .

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Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Forget outdated ‘spray and pray’ tactics, which waste marketing spend and put a cap on results.

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SmartBug Media

FEBRUARY 25, 2021

One essential strategy to place at the forefront of the mix is account-based marketing (ABM). There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. Planning Your ABM Strategy. Step #3: Determine your approach to ABM.

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Strategic-IC

MAY 30, 2023

And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Jess Larkin , Senior Strategic Marketing Manager for Financial Services at Confluent , about the ins and outs of launching ABM.

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Account Based Marketing ABM Work Management Marketing Management 62

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM for Sales, because it takes two wings to fly. ABM is an intentional change of direction from conventional B2B.

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Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. To make up for this loss of marketing opportunities, Britt recommends marketers ensure their ABM strategies are optimized across their digital channels.

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Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! Account-Based Marketing (ABM) takes this even further.

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SmartBug Media

AUGUST 26, 2020

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics. Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies.

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LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets.

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SmartBug Media

NOVEMBER 11, 2020

In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” According to Alterra Group , 97 percent of marketers say that account-based marketing (ABM) has resulted in a higher return on investment (ROI) than other marketing activities.

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SalesIntel

OCTOBER 18, 2023

We’ll highlight the importance of leveraging your existing marketing assets, including a meticulously quantified ICP, intent signals to identify prospective buyers, and contact information for outreach. Teams are open to continually trying new approaches, technologies, and tactics to optimize their pipeline generation efforts.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Account Based Marketing Paid Content ABM Sales Management 52

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. In account-based marketing (ABM) , various AI techniques play a crucial role in effectively segmenting and targeting accounts.

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Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. 7 habits of mature ABM teams with high ABM ROI. Lessons from early adopters with full ABM programs in place. Top challenges, tactics, tools, and more from nearly 900 of your peers. The biggest thing holding organizations back from ABM success.

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SWZD

MARCH 4, 2021

Over the last several years, brands from across B2B industries have demonstrated that social can indeed be a strong tactic to complement your brand building, prospecting, acquisition, and customer engagement strategy.

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SmartBug Media

JUNE 12, 2020

As companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a hot topic for marketers. The reason for this is that ABM allows businesses to take a more targeted approach to selling to companies and prospects. Why Take an ABM Approach?

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PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.

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Televerde

AUGUST 23, 2021

Account-based Marketing (ABM) has been around since 2004 and after 17 years, it’s become an invaluable part of marketing strategy. Today, 67% of brands are currently executing ABM strategies , and this number is rising with increased competition and the need for personalization. Not following an ABM strategy is a missed opportunity.

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Account Based Marketing Sales Management ABM Top of Funnel 78

The Lead Agency

JUNE 7, 2023

Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy. Account-Based Marketing (ABM) : Focus your efforts on high-value target accounts and create customised content and experiences for each account.

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SmartBug Media

NOVEMBER 4, 2020

But direct mail can be an integral part of your account-based marketing (ABM) campaig n, offering one more avenue to create its multi-touch strategy. When creating your direct mail strategy as a component of your ABM campaign, take into consideration the following factors and tactics. Consider Your Customer. Lifecycle stage.

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Valasys

JANUARY 17, 2024

Forget scatter-shot tactics! In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. What is Data-driven ABM? Data-Driven ABM Strikes!

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KoMarketing Associates

OCTOBER 26, 2017

In my last post , I discussed how paid media tactics could influence and improve the effectiveness of your account-based marketing (ABM) initiatives. Both methods have their strengths and weaknesses, but a comprehensive ABM plan has justification to use both. What Marketing Tactics Should I Use? Remarketing.

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Account Based Marketing ABM Cost per Lead B2B Marketing 120

PathFactory

MAY 29, 2022

SDR/BDR Outreach. This feature takes the guess work out of BDRs outreach cadences/activities. One off email outreach. Enabling BDR / AEs to collect PathFactory Engagement data on Sales outreach. Using PathFactory in Your ABM Strategy. What Is It? Value Proposition. Automatic Email Cadence. Content Activation.

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Valasys

AUGUST 9, 2023

The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics. So, if you’ve been lingering in the realm of traditional ABM, it’s time to heed the call of transformation through AI-powered automation.

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Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. This guide is for those new to ABM or seeking to improve their approach. How to track the results of ABM? What tools are necessary to implement ABM? How to complement ABM with your overall marketing plans?

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Engagio

SEPTEMBER 22, 2021

I often hear from Marketing leaders that they are unsure about how to organize their Account-Based Marketing (ABM) efforts to ensure that they are generating impact. Which key tactics move the ball forward on these initiatives? What specific activities should I make sure I’m covering in order to support those tactics? .

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Account Based Marketing ABM Cost per Acquisition Tips 71

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future.

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Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future.

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ABM Account Based Marketing Demand Campaigns 98

LeanData

APRIL 1, 2021

An account-based marketing (ABM) motion is characterized by personalized outreach to the contacts of a target account, and a key measurement in tracking your success and identifying continuous improvement opportunities is the engagement each account has with your go-to-market (GTM) campaigns. . Who is engaging with our ABM campaigns?

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Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it!

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Account Based Marketing Linkedin ABM Webinar Metrics 101

Rollworks

MAY 29, 2019

During this time, ABM has gone from being a buzzword to a proven marketing strategy. In 2017, 36% of companies had an established ABM practice but by 2018, that number had grown to 61%. ABM tactics continue to grow in popularity as marketers realize just how effective they can be. 5 ABM Tactics for 2019.

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Strategic-IC

APRIL 14, 2021

In the latest episode of Let’s talk ABM, Tyler Lessard , Chief Marketing Officer at Vidyard, shares how video can help to support your ABM efforts and drive engagement and provides some great ABM tips to apply to your programs. The steps Vidyard took to scale ABM?. How video can support your ABM strategy?.

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PureB2B

JULY 23, 2019

Businesses have begun to understand the importance and impact an account-based marketing (ABM) strategy can have on their success. Most account focused outreach efforts originate from the inside sales team. Account-based Marketing (ABM). If executed right, ABM is a smart step to drive your accounts down the sales funnel.

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Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. Max Altschuler – The VP of Marketing at Outreach and founder of Sales Hacker knows his way around a cold email. Social Selling Hits its.

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Adobe Experience Cloud Blog

AUGUST 27, 2018

Until recently, this high level of personalization has existed almost exclusively in the B2C world, and it’s really only been within the past couple of years that personalization in the form of account-based marketing (ABM) has blown up for B2B marketers. It’s no longer a tactic, it’s a tried-and-true strategy. Image by ITSMA.

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