Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Madison Logic

DECEMBER 29, 2022

NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion).

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories. No problem! Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories. Runners-Up: Forrester, LeadIQ.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors. About Engagio.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Leadspace

JUNE 21, 2017

So, as a B2B marketing or sales professional, it’s worth being mindful of the problematic manifestations of the AI hype — and how to avoid them. Viewed within that “pragmatic” paradigm, and devoid of any distracting frills, the benefits of Artificial Intelligence for B2B marketing and sales suddenly become very, very real.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Terminus

DECEMBER 13, 2019

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” B2B manufacturers face some difficult market challenges: Long, complex sales cycles. Your funnel is not infinite. In turn, ABM benefits manufacturers in a few key ways: Create more high-quality opportunities.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. That’s why we’re introducing Full Circle ABM.”.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MARCH 23, 2021

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. Marketing efficiency is a huge focus, and we’ve seen users double their productivity by improving processes and making more informed campaign spend decisions.”. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

DECEMBER 23, 2021

We also launched Full Circle Enterprise , which gives customers an opportunity to save 15% by purchasing Response Management with Funnel Metrics, Campaign Attribution, and DST as a bundle. In other words, we’re seeing a maturing of ABM practices as both marketing and sales nurture leads. Looking Ahead to 2022.

Full Circle Insights 96

Full Circle Insights Account Based Marketing Allocation Marketing Attribution 96

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

MARCH 18, 2021

Is a button under all the student’s desks that they could press if they’re confused or not. We can press confused. ” Nicolas Vandenberghe: “Let’s press confuse even more. And a few years back I helped a friend of mine run a sales team for a telecom company. Look at the space.”

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Metadata

FEBRUARY 16, 2021

Udi Ledergor: The second one was, and this one’s a little more subtle, we found ourselves in conversations with senior sales leaders, who were the only ones who were actually at power to get budget to buy a system like Gong. That’s a tactical thing for a large sales organization. That’s what she does for Gong.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

chiefmartech

MARCH 14, 2017

If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. You can get an early start on the day by joining us for a sponsored breakfast and presentation on modern project management from Workfront.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47