Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Reviews as a gateway to buyer intent. Are they accessing pricing data? Are they accessing pricing data? Combining buyer intent with social proof.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

DemandBase

JULY 16, 2020

Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. 3 Types of Content Sources.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Terminus

MAY 8, 2020

When you adopt an ABM approach, you’re supporting all groups associated with the company’s revenue goals. To show why ABM can become a CRO’s BFF. Below you’ll find numbers from third-party studies, analyst reports, and real Terminus customers that all represent ABM success. That’s why we wrote this blog post. Meetings Booked.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Utilize multiple data sources to target the right accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Marketing Interactions

NOVEMBER 29, 2021

Unless it’s a demo form—and sometimes not even then—filling out a form does not make someone a lead who is sales ready. Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. What can they tell us about intent? ABM strategies also come to mind.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Madison Logic

NOVEMBER 30, 2023

Balancing Brand-to-Demand with a Full-Funnel ABM Strategy Connecting with buyers through problem-awareness content creates brand affinity and positions you as a voice of knowledge and a source they can trust when they’re ready to seek a solution.

Demand 52

Demand Brand Identity Branding Work Management 52

Zoominfo

OCTOBER 5, 2021

The foundation of any great account-based marketing (ABM) strategy requires a deep understanding of who your target customer is and an ability to execute on a customized approach to address their needs. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Terminus

DECEMBER 17, 2019

Our excitement about this acquisition is founded in our actual usage, as Sigstr has been a part of our own ABM tech stack for years. The Journey to Full-Funnel ABM Platform . Marketing automation did an adequate job of delivering engagement data for known contacts in your CRM. Expanding ABM with Sigstr’s Email Advertising.

Top of Funnel 33

Top of Funnel Account Based Marketing Funnel Advertising Digital Marketing Funnels 33

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Strategic-IC

OCTOBER 12, 2021

ABM is the right fit for SaaS companies that: Sell high value/complex products or services. Once these conditions are met then ABM comes into play. ABM is an organization-wide strategy to win, grow, and retain your most important accounts. With ABM, it’s personal, it’s unique - and it’s memorable. To win new accounts ?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. Make sure to provide clear and easy-to-find instructions on how to do this.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter. Seismic won the account.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Heinz Marketing

FEBRUARY 21, 2022

Murali : So, I think in that sense, we’ve done a partnership with Forrester where Forrester goes and economically validates with our customers, the legitimacy of the ROI calculator, and then we use that as the basis for how we power this web based calculator. There’s a group that has to do that.

Top of Funnel 102

Top of Funnel Work Management Marketing Management Ideal Customer Profiles 102