Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

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Engagio

SEPTEMBER 8, 2021

As strong as inbound marketing and ABM are on their own, we need to understand where they meet, what our inbound marketing strategies should look like, and how to align revenue and product teams around a cohesive marketing strategy. The intersection of inbound marketing and ABM. The solution: Account-Based Experience (ABX).

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Full Circle Insights

SEPTEMBER 28, 2022

This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . With Full Circle ABM , you can use these familiar ABM stages right inside Salesforce. With Full Circle ABM , you can use these familiar ABM stages right inside Salesforce.

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DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

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Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. Consolidation of ABM and demand gen. The vendors respond.

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Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

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Martech

OCTOBER 27, 2023

It’s one way to track intent as users of an IP address associated with a certain organization browse and download content. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. “The ” “ABM has always been noisy and difficult,” said Grote.

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KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

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DemandBase

MARCH 11, 2019

It’s when we’re tasked with creating content for ABM that anxiety sets in. If you don’t have a team of writers to create all new content for your ABM approach, then what do you do? Here are three ways you can personalize content for ABM without creating net new content each and every time. And we’re not alone.

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DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. I checked in with my Sales Development Team who are confronted daily with a plethora of reasons marketers have yet to adopt ABM. Excuse #1: We’re not ready for ABM.

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Martech

JANUARY 21, 2022

ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Speak to your marketing peers to find out who is using which ABM tool and why. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply.

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Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. Download Customer Data Platforms: A Marketer’s Guide here. Why we care.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Content4Demand

MAY 19, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Experts on Scaling ABM. Click into great sessions from Demandbase , RollWorks , Drift , Triblio , Vidyard & more. A Simple ABM Game Plan. Connecting With Context.

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Only B2B

FEBRUARY 6, 2024

Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

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Walker Sands

JULY 23, 2019

Targeting and personalization are the heart and soul of every successful Account-Based Marketing (ABM) campaign. With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. However, ABM execution is easier said than done. But don’t forget about offline tools.

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Full Circle Insights

SEPTEMBER 22, 2022

Depending on the product price tag, most buying groups in a B2B scenario comprise at least three and often as many as 23 people , which is driving the popularity the account-based marketing (ABM) strategy. A Practitioner's Guide to ABM . Download eBook. Save this eBook for later. Additional Resources.

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DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. click to tweet.

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Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program.

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Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. For example: Demandbase targets 3,000 accounts as part of their program.

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Valasys

JUNE 10, 2019

According to SiriusDecisions, 92% of B2B marketers, globally, consider ABM extremely or very important to their overall marketing efforts. An integrated ABM strategy well-orchestrated with the sales & marketing team & by employing data from omnichannel (viz.

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Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM and ROI. ABM outperforms your other marketing channels. ABM brings a higher ROI.

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DemandBase

OCTOBER 23, 2018

We went out on the road for our ABM Summer Road trip allowing us to meet you at workshops, certifications, dinners and happy hours! ABM: Going from what to how. When ABM first took off in 2015, most people were asking the questions of “What is ABM?” Why should I be doing ABM?” Have a group? You got it!

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Unbound B2B

FEBRUARY 6, 2023

ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. Instead of engaging wider audiences, you can also deploy an account-based marketing (ABM) strategy to focus your marketing efforts on a specific targeted group. What is ABM or Account Based Marketing (ABM)?

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Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). I love the look and feel of Demandbase.” This includes looking at how the account engages with your marketing (website visits, content downloads, etc.)

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Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. With intent data, you can turn four common ABM challenges into advantages. The post How You Can Use Intent Data to Overcome These 4 Common ABM Challenges appeared first on Engagio.

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Content4Demand

JUNE 16, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Activating ABM Success. You may already have perused our recently published e-book, Maximizing ABM Success , packed with quick tips and useful videos from influencers.

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DemandBase

APRIL 12, 2020

Likewise, just because the account downloaded a certain eBook right before they signed a contract does not mean the eBook should be credited with the whole deal. The only way to know whether your ABM program is moving the needle in a measurable way is to compare it to a control group of accounts that are not part of your ABM program.

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DemandBase

OCTOBER 23, 2018

We talk to a lot of B2B Marketers when they are embarking on their Account-Based Marketing (ABM) Strategic Planning and we’ve noticed there are three questions which are always top of mind: How do I know if we are targeting the right accounts? Cheers to your ABM Success! Want to learn more about how Demandbase can help you?

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DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. One group stuck with their traditional methods, often using cookie-cutter messaging in response to the “usual things,” like web visits and downloads. Equip your sales reps with the Demandbase Conversion Solution.

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DemandBase

APRIL 9, 2019

In comparison to the general population, you see they are very engaged—they’re watching your videos, they’re visiting all the right pages—and they have a high conversion rate, downloading eBooks and registering for webinars. appeared first on Account-Based Marketing – Demandbase. Are you still listening to it? What it takes.

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The Mx Group

MAY 1, 2018

A recent Demand Gen Report survey shows overwhelming confidence in its potential: 93% of respondents said they consider ABM to be extremely or very important to overall organizational success. A new special report from Demand Gen Report can help marketers achieve the ABM success they’ve heard so much about. Know your buyer.

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Seismic

MAY 1, 2019

For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano , Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. Q: How do you define sales enablement at Demandbase?

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Directive Agency

MAY 20, 2020

For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). For example, they may have downloaded a piece of gated content but did not spend money. Build lists based on your target accounts and your ABM efforts.

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DemandBase

SEPTEMBER 6, 2019

Has your marketing team recently heard from corporate honchos that it’s time to get on board with an ABM account-based-marketing program, sharing the ROI load with the sales team? Share mini-cases with your marketing colleagues showcasing successes of website personalization and ABM. Ready to download this eBook? Click here.

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