Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. Data from Forrester Research shows how rapidly marketing metrics are changing. The result?

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . You may think you know what buying groups are looking for and what they care about, but here are some trends to pay attention to: . Where are they in the buying journey? . Who are they? .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Zoominfo

DECEMBER 20, 2021

The best way to unearth key buying signals from your audience? By understanding a prospect’s tone, language, and approach, marketing and sales teams can better grasp where the prospect is in their buying journey and deliver a tailored experience. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. B2B marketers should diagnose the most salient points to build out what makes a particular audience, buying group, or persona different from others.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

PureB2B

MAY 30, 2022

Every sales rep knows the frustration of sorting through piles of prospective leads, and then still having to do all the work of actually attracting those leads and convincing them to buy. Well, imagine a universe where every lead is high-quality and you can start the sales process focused on the best fitting accounts with high value.

Account Based Marketing 62

Account Based Marketing ABM Planning Paid Search Agency 62

Madison Logic

DECEMBER 29, 2022

NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion). About Madison Logic.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. That’s where account-based marketing (ABM) comes in. The Role of Data in ABM ABM relies on data from start to finish. Let’s explore the 4 practices of using data in ABM: 1.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. 86% of ABM practitioners struggle with getting enough data and insight. B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. Forrester research shows that 85% of organizations using intent data report substantial business benefits.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

6sense

NOVEMBER 22, 2021

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Terminus

MAY 8, 2020

When you adopt an ABM approach, you’re supporting all groups associated with the company’s revenue goals. To show why ABM can become a CRO’s BFF. Below you’ll find numbers from third-party studies, analyst reports, and real Terminus customers that all represent ABM success. That’s why we wrote this blog post.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. There will be some groundbreaking changes in the ways the brands have been engaging with their audiences & driving them to sales. The conventional structure of the buying funnel is dead.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Biznology

JANUARY 22, 2019

Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. So Forrester predicts , and I agree. Like ABM in 2017, and intent data in 2018. We are burdened with long sales cycles, but the payoff is high-ticket sales.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to shift toward digital-first buying. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data’s role in B2B marketing and sales. Modern consumers often elect to self-serve all or at least a portion of the buying process.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Integrated B2B

FEBRUARY 3, 2020

While these achievements are impressive, competition is about to heat up in the industry with the arrival of a powerful new approach to sales, marketing and customer success: Account-based Marketing, or ABM as it’s more commonly known. Bigger B2B buying centers. Slow-paced sales development.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Intent data is essential to showing which companies and contacts are ready to buy and which aren’t.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Not all this time is spent talking to sales about solutions. First party vs. Third-party Intent Data .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the —the sales development team at Punch! Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Metadata

SEPTEMBER 14, 2020

Like I said, being a marketer is hard, which is why when ABM came along in the early 2000s promising a smarter way of doing things, we all lined up. That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. Here was tangible evidence ABM worked, so what did we do? Let’s be honest.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Metadata

NOVEMBER 18, 2020

Whether it comes to audience building, campaign experimentation, or seeing which experiments generate pipeline and revenue, the Metadata platform is different from the traditional ABM platforms we’re typically grouped together with. And that’s something I wanted to be a part of. And it always takes time.

Demand Generation 52

Demand Generation B2B Marketing Planning B2B 52

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. These included: Ability to reach the right buyers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). It indicates WHO is interested in your products, WHAT they are interested in, WHERE they are on the buyer journey, and WHEN they are ready to buy. Buyers are usually 57% down the buying journey when they reach out to the sales reps. times more likely to make a quick buying decision.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Martech

JANUARY 25, 2022

“Corporations invest in sophisticated CRM, or customer relationship management, programs to effectively oversee their relationship with their customers at every point during the buying process,” says Marc Ostrofsky , entrepreneur and bestselling author of “Get Rich Click.”. At their core, they bring together people, technology and processes.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

SmarkLabs

JUNE 12, 2023

There’s a simple answer: B2B companies are dealing with longer sales cycles, larger decision-making units, and a need for more personalized communication. A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

markempa

DECEMBER 12, 2016

Do you want to get better at social selling or help your sales team do the same? B2B marketing has gone through a modernization to align better with how people buy. Now it’s time for sales to step up. You’re putting the law of inertia to work in your favor, and that can help shorten your average sales cycle.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the the sales development team at Punch! Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Valasys

APRIL 10, 2020

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. Steps to building a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the the sales development team at Punch! Winner: Punch! Honorable Mentions: KPA, Pipefy. The Video Selling Attractor: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51