Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

NOVEMBER 27, 2018

. +50 – More than half of all records found in the average B2B contact database are misaligned. But here’s the truth: your data is never going to be perfect. Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

The Point

NOVEMBER 29, 2017

In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. If we only had ABM, you hear. It seems almost quaint to suggest that B2B marketers should track success. Or Predictive. Or Social Media Analytics.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

DealSignal

FEBRUARY 18, 2024

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation. Processing.

Marketing Automation Services 84

Marketing Automation Services Marketing Automation Work Management Automation 84

DealSignal

JULY 27, 2023

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Engagio

NOVEMBER 27, 2018

. +50 – More than half of all records found in the average B2B contact database are misaligned. But here’s the truth: your data is never going to be perfect. Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies.

Account Based Marketing 48

Account Based Marketing ABM Data Hygiene Lead Scoring 48

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. When you create cross-departmental alignment, you build a strong foundation for your ABM strategies. #2 Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

SalesIntel

MAY 20, 2022

Many self-proclaimed data-driven companies try to meet this critical need, but the question is whether they are doing so appropriately. Is their focus on data collecting and analysis, or are they reacting to a trend? GTM, ABM, and Omnichannel are just fancy terms if they aren’t powered by relevant data on the backend.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Anteriad

JANUARY 20, 2023

This will set the stage for the types of information you collect and the tools you use throughout your data management process. Are you looking for data to drive your lead generation campaigns or help you run accounts-based marketing (ABM)? Every time there is a change, it means your data isn’t as valuable as it once was.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about ABM Orchestration. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

ClickZ

JULY 29, 2019

We spoke with Nate Skinner , VP of Marketing for Salesforce’s Pardot to pick his brain on some high-level topics that are top of mind for B2B marketers. At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B marketers.”

Data Hygiene 100

Data Hygiene Enterprise Management Work Management B2B Marketing 100

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Work with clean data It sounds so simple, but working with clean data is a critical best practice that often goes overlooked.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. This improves the overall quality of your email list and ensures that your data remains up to date.

Work Management 98

Work Management Marketing Management Validation Software 98

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. It sounds so simple, but working with clean data is a critical best practice that often goes overlooked. More effective ABM.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Strategic-IC

SEPTEMBER 7, 2021

is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers? Examples of ABI technologies to support ABM?. Account-based X….

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. This is crucial among ABM best practices but is often overlooked.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Martech

SEPTEMBER 21, 2021

Today, marketing automation is one of the core activities of a marketing department — whether for a small local business or a large consumer or B2B enterprise. As a result, many B2B marketing automation platforms include responsive templates for email, landing pages and web forms. Account-based marketing (ABM).

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

SalesIntel

JUNE 16, 2023

Top 10 Cognism Alternatives In the realm of B2B data platforms, Cognism has emerged as a leading solution, offering businesses valuable insights and comprehensive data for sales and marketing activities. Apollo boasts a B2B database of over 250 million contacts and 30 million companies.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

DECEMBER 28, 2021

However, the functionality supporting your contact data quality, such as contact verification, data hygiene, field standardization, and CRM data enrichment is largely absent. Hopefully, Marketing and Sales Operations are giving more thought to data quality.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

However, the functionality supporting your contact data quality, such as contact verification, data hygiene, field standardization, and CRM data enrichment is largely absent. Hopefully, Marketing and Sales Operations are giving more thought to data quality.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Leadspace

SEPTEMBER 11, 2019

For B2B businesses, some of the typical account demographics that your sales and marketing teams might have down for your target audience include Industry, Revenue, and Employee Count. Pro tip: Watch the webinar: Account Based Marketing: 3 Secrets to Great ROI to learn more about best practices for ABM. Upgrade your lead scoring.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Truth is: The modern B2B buyer journey has become far more complex. . B2B organizations with tightly aligned sales and marketing operations achieved 24% faster growth and 27% faster profit growth over a three year period – Sirius Decisions. . Marketing did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Heinz Marketing

APRIL 30, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). But what does an effective B2B data-driven marketing strategy look like?

Sales Management 58

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 58