Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

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Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

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Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

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Intent Data Account Based Marketing Intent ABM 52

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. These leads are perfect for your sales team because they’re already hot! These leads are perfect for your sales team because they’re already hot! Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads.

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Intent Data Intent DemandBase Account Based Marketing 98

Strategic-IC

JUNE 13, 2019

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity. Better Targeted Content.

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Buyer Intent Intent Data Account Based Marketing ABM 80

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent should be a compass for your content strategy, not a map.

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Intent Data Intent Marketing & Strategy Psychographics 82

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. But what is Intent data? This insight often correlates to potential intent to take a specific action. What Are Intent Signals and How to Use Them?

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Intent Data Intent Lead Ranking Marketing Automation Services 62

Engagio

OCTOBER 10, 2019

According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. Intent data reveals vital information about your target accounts’ research behaviors.

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Intent Data Account Based Marketing Ideal Customer Profiles Intent 67

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

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Intent Data Intent Marketing AI Lead Ranking 117

Zoominfo

JUNE 10, 2024

To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. But the cold reality of today’s B2B sales landscape means that the vast majority of your ideal customers simply aren’t in-market when you’re ready to reach them.

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Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Madison Logic

APRIL 11, 2024

WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. ” .”

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Account Based Marketing ABM Advertising Agencies Work Management 52

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). But is ABM the right approach for your business? The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

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Account Based Marketing Spending B2B Marketing ABM 104

Strategic-IC

JUNE 3, 2019

In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? Solving the B2B Technology Sales and Marketing Challenge. B2B technology sales and marketing leaders are facing some tough challenges.

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Intent Data B2B Sales Intent B2B Marketing 69

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority. Why is that?

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

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Intent Data Top of Funnel Intent Work Management 52

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

JUNE 16, 2023

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. Strong sales-marketing alignment is therefore paramount.

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Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Only B2B

JANUARY 18, 2024

ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. If you want to implement ABM in your business, follow these 7 tactics to craft around your strategy. Here, it’s important to understand the distinction between Account-Based Marketing (ABM) and demand generation.

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Account Based Marketing ABM Tactics Sales Qualified Leads 62

Strategic-IC

JUNE 13, 2019

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity. Better Targeted Content.

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Intent Data Account Based Marketing ABM Intent 48

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. However, as we are on the verge of a possible recession, we need to be even more careful with our (potentially reduced) resources. What exactly intent data? It’s data about individuals’ web-based conduct and, in B2B, of organizations.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

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Marketing AI Account Based Marketing ABM Effectiveness 52

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

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Account Based Marketing ABM B2B Sales B2B 59

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. The real challenge is converting those leads into actual sales. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success.

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Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

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Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? IP Addresses.

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Intent Data Intent Peer-to-peer Outgrow 52

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. Image: B2B News Network. First, a step back.

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Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade. What ABM tools do.

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Account Based Marketing Enterprise Management Paid Content Work Management 118

Content4Demand

OCTOBER 16, 2020

Oftentimes marketers and sales teams take bold lunges to attract customers, whether it be an email, an advertisement, or a cold call—and then we sit back, cross our fingers and hope that our messaging is timely and well-received. Think of orchestration as a data-fueled car engine driven by your buyers.

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Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

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Multi-Channel Account Based Marketing Advertising Channels ABM 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52