Channel, partner, and ecosystem tech is one of the hottest categories in martech today
chiefmartech
SEPTEMBER 20, 2022
That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.
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